Lena Rivera
Serie A players have been wearing red marks on their cheeks for several seasons now as part of the Un Rosso Alla Violenza (A Red Card to Violence) campaign, which aims to raise awareness of and challenge domestic violence against women in Italy. The lipstick marks are often accompanied by social media posts featuring the wives and partners of players wearing red lipstick, and the display of the anti-stalking and anti-abuse support hotline number 1522.
| Characteristics | Values |
|---|---|
| Name of the campaign | Un Rosso Alla Violenza |
| Meaning of the campaign name | A red card to violence |
| Aim of the campaign | To raise awareness of physical and psychological abuse towards women in Italy |
| Statistics | 98 women were killed in Italy in 2024, 86% of whom were killed by a loved one or family member; 31.5% of women have suffered some form of physical or sexual abuse in their lifetime, and over 28% refuse to talk about their experiences |
| Hotline | 1522 |
| Increase in calls to the hotline | 79.5% |
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What You'll Learn
Raising awareness of violence against women
For several years, Serie A players have worn red marks on their cheeks as part of the Un Rosso Alla Violenza campaign, which translates to "A red card to violence". The campaign aims to raise awareness of and challenge domestic violence, stalking, and abuse against women in Italy.
The red mark is often created using lipstick, with players and clubs encouraged to post photos to their social media channels, sometimes alongside their female partners. The campaign has gained significant support in Italy, with the captains wearing special edition armbands and the fourth official displaying the number 1522, a hotline for victims of violence against women.
The initiative is particularly important given the alarming statistics regarding violence against women in Italy. According to the Italian Football Federation (FIGC), 44.1% of women suffered physical or sexual violence in a year, and by November 2022, there had been 104 cases of femicide. In 2024, 98 women were killed, with 86% of those murders committed by a loved one or family member.
The campaign has also been supported by big-name players, including Juventus' Paulo Dybala and Napoli's Marek Hamsik, who have worn the red mark during matches. The gesture is a powerful statement, using the platform of football to address a critical social issue and encourage a much-needed public debate on violence against women.
Serie A's commitment to this campaign for several years demonstrates its recognition of the ongoing problem and its dedication to raising awareness and challenging the unacceptable prevalence of violence against women in Italy.
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Promoting a support hotline for victims
Serie A players have been wearing red marks on their cheeks as part of the Un Rosso Alla Violenza campaign, which translates to "a red card to violence". The campaign aims to raise awareness of and challenge domestic violence against women, specifically targeting physical and psychological abuse in Italy. This initiative has been supported by the Lega Serie A for several years, with players and clubs encouraged to post photos on their social media channels to spread the message.
The red mark, created using lipstick, serves as a visual symbol to grab attention and spark conversations about the issue. The gesture is particularly impactful when accompanied by images of the players' wives and partners wearing the same shade of lipstick. This unified front helps to reinforce the message that violence against women is unacceptable and encourages a broader dialogue on the topic.
Beyond the visual symbol, the campaign also promotes a support hotline for victims of domestic violence and stalking. The number 1522 is displayed on pitch-side substitute boards and shared across social media platforms. This hotline provides a vital service for women experiencing abuse, offering them a confidential channel to report their experiences and seek help.
The campaign has gained significant traction and media attention, with top Serie A clubs and players lending their support. The initiative is particularly timely given the recent shocking murders of women in Italy, allegedly at the hands of possessive partners or family members. These tragic incidents have reignited public debate on violence against women, and the involvement of Serie A in this campaign helps to amplify the message and reach a wider audience.
By participating in the Un Rosso Alla Violenza campaign, Serie A players are using their platforms to address a critical social issue. The combination of visual symbolism and the promotion of a support hotline empowers victims of domestic violence and sends a strong message against abuse. This initiative demonstrates the power of sports in influencing societal change and encouraging much-needed conversations about gender-based violence.
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Raising awareness of stalking and abuse
For several seasons, Serie A players have worn red marks on their cheeks as part of the Un Rosso Alla Violenza ("A red card to violence") campaign. The campaign, now in its eighth year, aims to raise awareness and challenge domestic violence, stalking, and abuse against women in Italy.
The red mark, created using lipstick, is meant to resemble a drop of blood. Players are encouraged to post photos to their social media channels, often with their female partners, wearing the red mark to promote the campaign. This initiative gained prominence during the 2023/24 Serie A season when every male player took to the pitch with a red mark on their face, coinciding with Matchday 9 of Serie A Femminile.
The campaign also includes a special hotline in Italy for women to report stalking or violence, with the number 1522. Calls to this hotline increased by 79.5% over a year, highlighting its impact and importance. The Italian Football Federation (FIGC) reported alarming figures, with 44.1% of women experiencing physical or sexual violence in a year and 104 cases of femicide by November 2022.
Serie A's support for the campaign continues to be crucial in addressing violence against women. In a statement, the league shared disturbing statistics, noting that 98 women were killed in Italy in 2024, with 86% of those murders committed by a loved one or family member. Additionally, it is estimated that 31.5% of women have experienced physical or sexual abuse, and over 28% of them choose not to speak about their traumatic experiences.
By leveraging the power and reach of football, the Un Rosso Alla Violenza campaign effectively raises awareness, challenges societal norms, and provides a platform for victims to seek help. The participation of prominent footballers and clubs helps to amplify the message, ensuring that millions of fans are exposed to this critical issue.
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Supporting the Un Rosso Alla Violenza campaign
For several seasons, Serie A players have worn red marks on their cheeks in support of the Un Rosso Alla Violenza campaign, which translates to "a red card to violence". The campaign aims to raise awareness about the growing number of cases of domestic violence against women in Italy and to spread awareness of an anti-stalking and anti-abuse support hotline. The hotline, reachable at 1522, saw a 79.5% increase in calls over the last calendar year.
The campaign is particularly significant in light of recent shocking murders of women in Italy, allegedly at the hands of possessive partners or ex-partners. These incidents have reignited Italy's public debate on violence towards women. By wearing the red mark, Serie A players are helping to spread awareness of this important issue and encouraging people to take action against domestic violence.
The red mark is typically created using lipstick, with players and their wives or partners encouraged to post photos to social media with the mark on their cheeks. The gesture is a powerful symbol of solidarity and support for victims of domestic violence. It also serves as a reminder that everyone has a role to play in challenging gender-based violence and creating a safer society for women.
The Un Rosso Alla Violenza campaign has gained widespread support in Italy, with images shared on social media accompanied by the hashtag #unrossoallaviolenza. The campaign has also been supported by the Italian Football Federation (FIGC), who reported that 44.1% of women in Italy had suffered physical or sexual violence in the previous year. Additionally, by November 2022, there had already been 104 cases of femicide in the country.
Serie A's involvement in the campaign is significant because football is not just a sport but also a powerful social phenomenon capable of reaching millions of fans. By using their platform, Serie A players and clubs are helping to bring attention to the issue of domestic violence and challenging the culture of silence that often surrounds it.
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Supporting the International Day for the Elimination of Violence Against Women
Serie A players have been wearing red marks on their cheeks as part of a campaign to raise awareness of and challenge domestic violence against women. The campaign, named "Un Rosso Alla Violenza" or "A red card to violence", is aimed at spreading awareness of an anti-stalking and anti-abuse support hotline for women in Italy. The hotline, reachable at 1522, has seen a 79.5% increase in calls over the last year. This campaign is particularly relevant in light of recent incidents of femicide in Italy, including the murder of Giulia Cecchettin, allegedly by a possessive ex-partner, and the killing of a woman in Sassuolo by her ex-husband, who also killed their two children and his mother-in-law before taking his own life.
The "Un Rosso Alla Violenza" campaign has been supported by the Lega Serie A for several years, with players and clubs encouraged to post photos to their social media channels, often with female partners, wearing the red mark on their cheeks. The campaign has gained widespread support in Italy and has helped to promote awareness of an important issue.
This year, on the International Day for the Elimination of Violence Against Women, Serie A players once again took to the pitch with a red stripe on their cheeks to show their support for the campaign. This gesture, now in its eighth year, serves as a powerful reminder of the ongoing issue of physical and psychological abuse faced by women in Italy. Damning statistics provided by the Lega Serie A highlight the continued importance of the campaign: in 2024, 98 women were killed in Italy, with 86% of those murders committed by a loved one or family member. Additionally, it is estimated that 31.5% of women have experienced some form of physical or sexual abuse, and over 28% of them refuse to talk about their experiences.
By using their platform and influence, Serie A players and clubs are helping to bring attention to this critical issue and are actively contributing to the efforts to eliminate violence against women. Their participation in the "Un Rosso Alla Violenza" campaign demonstrates their commitment to making a positive impact beyond the football field and showcases the power of sports to address important social issues.
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Frequently asked questions
Serie A players have been wearing lipstick marks on their cheeks for several seasons to raise awareness of physical and psychological abuse against women in Italy.
The campaign is called "Un Rosso Alla Violenza", which translates to "A red card to violence".
There is a special hotline in Italy for women to report stalking or violence, the phone number is 1522.
Serie A has supported the campaign for eight years.
Players have posted photos to their social media channels, often with female partners, wearing the red mark on their cheeks. They have also worn the lipstick marks during games.
