Marcus Chen
The Boca Raton Resort and Club, founded in 1926, has undergone several changes over the years. The resort was purchased by the Schine family in 1944, and it was Mrs. Schine's affinity for the colour pink that led to the hotel being painted that colour in 1950. The resort has since been renamed The Boca Raton and has recently undergone a $200 million makeover, including a redesign of its public spaces and new amenities.
| Characteristics | Values |
|---|---|
| Date when the Boca Raton Resort and Club was painted pink | Around 1950 |
| Reason for painting the resort pink | Mrs. Schine's affinity for the color pink |
| Previous color of the resort | Coastal white |
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What You'll Learn
The Boca Raton's history and ownership
The Boca Raton, a luxury resort and club in Boca Raton, Florida, has a rich history dating back to the 1920s. The resort first opened its doors on February 6, 1926, as the 100-room Ritz-Carlton Cloister Inn, founded by Boca Raton's city planner, architect Addison Mizner. Mizner had envisioned transforming a small farming village on the southern coast of Palm Beach County into a grand resort town, which included plans for mansions, villas, shopping centres, theatres, golf courses, and more.
However, due to the Florida land boom bust and the 1926 Miami hurricane, the Mizner Development Corporation went bankrupt in 1927, and the Cloister Inn closed shortly after. In 1930, the resort was purchased by Geist, an avid golfer who already owned a golf resort in New Jersey. He renamed it "The Boca Raton Club" and made significant changes, including adding new golf courses and tripling the size of the inn.
After World War II, the resort changed hands again, this time being purchased by the Schine family in 1944. They renamed it the “Boca Hotel and Club” or "The Boca Raton Hotel and Club," and it was during their ownership that the resort was painted its famous “Boca pink” colour, sometime around 1950. This colour has contributed to its reputation as the "pink hotel" and "pink palace." In 1956, Arthur Vining Davis, one of the wealthiest men in the world, acquired the hotel, operating it as the Boca Raton Hotel and Club and making various expansions over the years.
In 1983, VMS Realty Partners took over ownership and rebranded it as the "Boca Raton Resort & Club," emphasising the various amenities and attractions the resort had to offer. Since then, the resort has changed hands several times, with owners such as the Blackstone Group in 2004, MSD Partners in 2019, and most recently, the Northview Hotel Group. The resort has undergone numerous renovations and name changes, with the latest owners proposing a $200 million reimagination, including a redesign of the property's public spaces and the addition of new amenities.
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The resort's original colour
The Boca Raton Resort & Club, now simply called The Boca Raton, was founded in 1926. The resort first opened on 6 February 1926, as the 100-room Ritz-Carlton Cloister Inn. It was originally designed and built by Boca Raton's city planner, architect Addison Mizner.
The Cloister Inn was renamed The Boca Raton Club when it was purchased by Geist, an avid golfer, in 1930. Geist already owned a summertime golf resort and wanted a wintertime equivalent. He had two new golf courses built, bringing the total number to five, and tripled the size of the inn.
The resort was purchased by the Schine family in 1944, who renamed it the Boca Hotel and Club. It was affectionately known as The Boca Raton in brochures and advertising. Mrs Schine's affinity for the colour pink led to the hotel being painted that colour in 1950. Most of the Schine family's hotels were pink.
In 2004, the Blackstone Group purchased the hotel, and LXR Luxury Resorts took over management. The Boca Beach Club reopened in 2009 after a complete overhaul. In 2019, MSD Partners became the newest owners of the hotel and began major renovations of the Tower and Cloister portions of the hotel, as well as the landscaping and exterior venues. They also repainted the pink façade in coastal white, the colour it was in 1926.
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The Schine family's influence
The Boca Raton Resort & Club, now known simply as The Boca Raton, has undergone several changes since its opening in 1926. One of the most notable periods in its history was under the ownership of the Schine family, who purchased the resort in 1944.
The Schines, led by J. Myer Schine and his wife Hildegarde, made significant changes to the property, including giving it its famous pink colour. This took place around 1950, and it was Mrs. Schine's affinity for the colour that led to the decision to paint the resort pink. The colour became known as "Boca pink" and contributed to the resort's reputation and popularity.
During the Schine era, the resort was aggressively promoted through various advertising campaigns. Publicists employed by the Schines advertised the resort under different names, such as "The Boca Raton," "The Boca Raton Club," and "The Boca Raton Hotel and Club." These promotional efforts helped to attract attention and establish the resort's brand.
The Schines also made additions and improvements to the resort's facilities. They modernised the hotel and, in 1969, opened the Boca Raton Club Tower, which, at 300 feet and 27 floors, was the tallest building in southern Palm Beach County at the time. The Schines' modernisation efforts and expansion of the resort continued with the construction of the beach club in 1980, adding to the range of amenities available to guests.
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The resort's amenities and facilities
The Boca Raton Resort & Club, founded in 1926, is a luxury resort and club in Boca Raton, Florida. The resort has had several different lives, names, and owners over its storied history. It was originally designed and built by Boca Raton's city planner, architect Addison Mizner, and opened on February 6, 1926, as the 100-room Ritz-Carlton Cloister Inn. In 1930, it officially opened as "The Boca Raton Club". It was purchased by the Schine family in 1944, who renamed it the "Boca Hotel and Club". During their tenure, the hotel was painted its famous "Boca pink" colour, as most of Schine’s hotels were pink. This happened in roughly 1950.
The Beach Club at The Boca Raton offers an exclusive experience with luxurious cabanas, a game loft for teens, a fitness club with daily classes, and a range of water sports, including banana boats and surf lessons. Guests can also charter a yacht, catamaran, or explore Boca Raton via water taxis. The Yacht Club, overlooking Lake Boca Raton, offers an upscale experience with a butler on each floor to tend to guests.
The resort has undergone several renovations and upgrades over the years, including a $200 million makeover that included a redesign of its public spaces and the addition of a destination spa and standout restaurants. The heart of the renovation was the restoration of the Cloister, the resort's first building, with its Spanish Mediterranean, Moorish, and Gothic influences. The pink façade, which earned it the nickname "pink palace", was repainted in its original coastal white colour, marking a new chapter in the resort's history.
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The Boca Raton's name changes
The Boca Raton Resort & Club, a luxury resort in Boca Raton, Florida, has undergone several name changes and renovations since its founding in 1926. The resort first opened on February 6, 1926, as the 100-room Ritz-Carlton Cloister Inn, designed by Boca Raton's city planner, architect Addison Mizner.
In 1930, the resort's name changed to \"The Boca Raton Club\" under the ownership of Geist, an avid golfer who already owned a summertime golf resort. He hired architects to triple the size of the Cloister Inn and redecorate it into a luxurious palace with approximately 400 rooms.
After World War II, the Boca Raton Club was purchased by the Schine family in 1944, and they renamed it the \"Boca Hotel and Club.\" During their tenure, the hotel was painted its famous "Boca pink" color, as most of Schine’s hotels were pink. This occurred in approximately 1950, and the resort became known as “Florida’s Secret Paradise” and “America’s finest winter resort hotel” in various advertising campaigns.
In 1969, the Arvida Corporation, led by Arthur Vining Davis, continued to modernize the hotel by opening the Boca Raton Club Tower, which is still the tallest building in southern Palm Beach County. In 1980, they also constructed the resort's beach club.
In 2004, the Blackstone Group purchased the hotel, and LXR Luxury Resorts took over its management, making significant changes to the older parts of the hotel. In 2009, the Boca Beach Club reopened after renovations.
In 2019, MSD Partners became the newest owners of the hotel, and in 2020, they proposed investing \$75 million for renovations. The resort continued to be managed by Hilton under the Waldorf Astoria brand until July 2021.
With the recent major renovations, the resort underwent another name change, reverting to "The Boca Raton," ironically the same name used by the long-ago owner, Mr. Geist. The iconic pink façade was repainted in its original coastal white color, marking a new chapter in the resort's storied history.
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Frequently asked questions
The Boca Raton Resort and Club was painted pink in 1950 when it was owned by the Schine family.
The Boca Raton Resort and Club was owned by the Schine family in 1950.
The hotel was painted pink due to Mrs Schine's affinity for the color.
The Boca Raton Resort and Club was originally called the Ritz-Carlton Cloister Inn when it first opened in 1926.
