
Artists may choose not to sell their paintings for various reasons. Some artists may create paintings as a hobby or for personal enjoyment, while others may use them as portfolio pieces to showcase their skills and capabilities. It is common for artists to display their work in galleries or online, even if they are not intending to sell them. When a painting is not for sale, it is usually marked as Not for Sale, NFS, or Property of the Artist. Artists should also prepare their paintings for potential sales by taking photos, assuming the painting will sell, and pricing their work appropriately based on the cost of materials, their hourly rate, and the location of the sale.
| Characteristics | Values |
|---|---|
| Pricing | The price of a painting depends on the canvas size, cost of materials, and the artist's hourly rate. |
| Selling platforms | Paintings can be sold on Instagram, NextDoor, or through local connections. |
| Not for sale | Artists may choose to label their paintings as "Not for Sale" or NFS, indicating that the work was created for personal enjoyment rather than commercial purposes. |
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What You'll Learn

Using 'NFS' or 'Not For Sale'
As an artist, it is important to understand the value of your work and the effort that goes into creating it. While selling your paintings can be a great way to generate income and gain recognition, there may be times when you are not ready or willing to part with a particular piece. In such cases, you can mark your artwork as "NFS" or "Not For Sale".
Using "NFS" or "Not For Sale" is a clear indication that a particular painting is not available for purchase. This can be for a variety of reasons. Firstly, it could be a personal project, created purely for the artist's enjoyment and not with the intention of selling. These pieces may be experimental, allowing the artist to explore different styles, techniques, or mediums without the pressure of commercial expectations. By marking them as NFS, artists can showcase their versatility and creativity without committing to selling them.
Secondly, an NFS painting might be a "portfolio piece" or "study". Portfolio pieces are created to demonstrate an artist's capabilities and their ability to produce certain types of work. They serve as examples for potential clients or buyers, showcasing the artist's skills and style. Studies, on the other hand, are preparatory works. They may involve testing layouts, practicing techniques, or experimenting with different media before embarking on a larger or more time-consuming project. While these pieces may not be intended for sale initially, they can still hold value for the artist and their process.
Additionally, some artists may choose to mark a painting as NFS if they feel a personal connection to it or consider it a significant part of their body of work. Artists often develop emotional attachments to their creations, and letting go of certain pieces can be challenging. In such cases, using NFS allows them to retain ownership and control over the piece, at least for the time being. This can be especially true for pieces that hold deep personal meaning, mark significant milestones in the artist's career, or have taken an exceptionally long time to complete.
It is worth noting that the NFS designation does not necessarily mean a painting will never be sold. Artists may choose to revisit their decision and offer the work for sale at a later date. However, it is important to be mindful of the implications of changing the status of a piece. Consistency and clarity are crucial when it comes to pricing and selling artwork. Marking a piece as NFS and then offering it for sale can create confusion and potentially impact the perceived value of the artwork. Therefore, artists should carefully consider their intentions before designating a piece as NFS and subsequently honour that decision.
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Creating a portfolio of work
Identify the Purpose of Your Portfolio
Start by asking yourself, "What is the main objective of creating this portfolio?" Are you aiming to secure commissions, apply for art school, showcase your work to galleries, or attract potential buyers? Understanding your primary goal will help you tailor your portfolio to the right audience and ensure your artwork resonates with them.
Curate Your Best Work
Select only your most impressive and representative pieces that showcase your unique artistic voice and style. Consider including a mix of media, subjects, and techniques to demonstrate your versatility. Choose pieces that highlight your strengths and the aspects of your work that make you stand out as an artist. Ensure your paintings are well-photographed or scanned to present them professionally in your portfolio.
Provide a Range of Subjects and Styles
Include a diverse selection of subjects, themes, and styles in your portfolio to showcase your adaptability. For example, you might include landscapes, portraits, still lifes, abstracts, or a combination of these, depending on your artistic focus and interests. This variety will demonstrate your ability to tackle different subjects and appeal to a broader range of viewers.
Tell a Story with Your Artwork
Curate your portfolio to tell a narrative or showcase a clear artistic journey. Group your paintings into themes or series to create a cohesive body of work. This approach adds depth to your portfolio and allows viewers to understand your creative process and how your work has evolved over time.
Include Relevant Information
Provide detailed captions or descriptions for each painting in your portfolio. Include the title, medium, dimensions, and any relevant techniques or inspiration behind the piece. You can also add the year of completion and any exhibitions or awards associated with the work. This information provides context for the viewer and helps them understand your artistic process and the story behind each painting.
Regularly Update Your Portfolio
A portfolio is a living document that should evolve as your artistic skills and style develop. Periodically review and update your portfolio to ensure it reflects your current best work. Remove pieces that no longer align with your artistic direction and replace them with new creations that showcase your growth and exploration of different techniques or subjects.
Remember, a well-curated portfolio is a powerful tool for promoting your artwork and establishing your artistic brand. It allows you to showcase your unique voice and style, making it an essential step in building a successful career as an artist.
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Putting a price on your art
Pricing your artwork can be a tricky business. It's important to be consistent and transparent in how you price your work. Avoid major jumps in prices between works that are similar, as this could put off buyers and make it harder to build trust. If you sell with galleries, your price needs to be the same across the board, whether you sell at outdoor shows or from your studio.
When you're first starting out, it can be difficult to know how to price your work. You don't want to undersell yourself, but you also don't want to put buyers off with high prices. One way to get an idea of how to price your work is to research artists who have similar work to yours. How much do they charge for their work? Is there a pattern in this pricing? This can give you a better idea of what you should be charging. You can also try out different price points to gauge an appropriate bracket that seems to work well for you and your collectors.
The location of the sale and the reputation of the artist need to support the price. If you're selling your work in a gallery, you need to make sure that your prices are in line with other artists of a similar reputation. If you're just starting out, you might want to begin by creating a cohesive body of work before entering a gallery so that you can more easily develop a price range.
It's important to take a pragmatic approach to pricing your art. While it can be hard to think objectively about something that holds personal value, basing prices on concrete, clearly measurable factors will help you to avoid pricing your work based on your feelings and opinions about it. There are some suggested formulas for pricing your work, which take into account factors such as the time spent on a work, material costs, sales commission, and framing.
Finally, remember that the more people who buy your art, the more exposure it will get, and the more likely it is that others will want to buy your work. Having a range of price points can foster goodwill, as it means that people can bring home one of your creations, and it also demonstrates your integrity.
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Using social media to make connections
Social media is an essential tool for artists to expand their visibility, engage with buyers, and control their sales and career growth. Artists can leverage social media platforms to showcase their work and build a personal brand. This direct line to a global audience fosters a deeper connection, turning casual viewers into loyal customers.
- Choose the right platforms: Select one or two social media platforms that align with your target audience and the visual nature of your art. Instagram, Pinterest, TikTok, and Facebook are popular choices for artists due to their visual focus.
- Build a community: Use platforms like Instagram to connect with other artists, discover new talent, and get discovered yourself. Engage with your followers by writing honest and authentic captions.
- Share your process: Your audience wants to see behind the scenes. Share photos and videos of yourself creating your art, your materials, and your studio. This type of content often receives high engagement and provides insight into your creative process.
- Utilize groups and pages: Facebook groups and pages are excellent tools for connecting with your community and gaining exposure. Share tips, tricks, and tutorials, and create private groups for artists to connect and collaborate.
- Optimize your profile: Ensure your profile is public and set up as a business account to access analytics and link your website in your bio.
- Create engaging content: Focus on creating high-quality content that showcases your art, techniques, and offerings. Consider the type of content that would interest your ideal client and pin images, blog posts, and tutorials to your boards on Pinterest.
- Be consistent: Consistency is key to building a following. Develop a content strategy that includes a posting schedule and relevant hashtags to ensure your artwork reaches a wider audience.
- Make connections: Social media allows you to connect directly with art buyers and potential clients. Respond to comments and mentions, fostering a sense of community and increasing the likelihood of sales and commissions.
By utilizing these strategies, artists can effectively use social media to make meaningful connections and sell their artwork.
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Displaying your art in local businesses
Choose the Right Businesses
Look for local businesses that already have a reputation for showcasing art. These could include quirky, independently run coffee shops, restaurants, hair salons, libraries, or office buildings. Contact the owners and see if they are open to displaying artwork from local artists. If they are, prepare a portfolio of your completed works, priced and ready to sell.
Utilise Art Societies and Clubs
If your community has an art society, this is a great resource for connecting with other artists and learning about local opportunities to display your work. Art societies often organise local art fairs and shows where you can rent a space to exhibit and sell your artwork. Joining an art club or society is also a great way to build a network of potential customers and establish yourself within the local art scene.
Online Presence
In addition to physical displays, don't neglect your online presence. Create a website or online portfolio to showcase your artwork and reach a global audience. Utilise social media to connect with local galleries, shops, artists, art enthusiasts, and influencers. Engage with local communities and offer support by donating your artwork or time to community events or causes in exchange for exposure.
Contracts and Communication
When displaying your art in a local business, it is essential to have a contract in place that outlines the expectations and limitations of both parties. Ensure that the business owner respects your artwork and does not make any changes to the display without your consent. Maintain open and frequent communication with the owner or manager, and be responsive to any inquiries or feedback they may have.
Provide Contact Information
Make sure your contact information is clearly visible and easily accessible to potential buyers. Display your business cards or brochures next to each artwork, and at the front desk or main counter of the business. You can also ask the business to feature your contact information on their website or in email announcements. This ensures that interested buyers can easily reach out to you, even if they are not able to make a purchase on the spot.
Be Realistic and Persistent
While displaying your art in local businesses is a great way to gain exposure, it is important to be realistic about sales expectations. The primary goal should be to get your artwork seen and build recognition in the local community. However, don't be discouraged if sales are not immediate. Building a successful art business takes time, persistence, and a dedication to constantly seeking out new opportunities.
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Frequently asked questions
NFS is an acronym for Not For Sale.
You can simply write "Not for sale" or "NFS" on the painting. You can also add "Property of the Artist" to indicate that it is not for sale.
There can be various reasons why an artist may choose to keep a painting. It could be a personal project, a study, or a practice painting to improve their skills. Some artists may also create paintings purely for their own enjoyment and not with the intention of selling them.
There are a few factors to consider when pricing your artwork. You can start by calculating the total cost of materials used and then decide on an hourly rate for your time. You can also take into account the size of the canvas, the level of detail, and your experience as an artist. It is important to find a balance, as pricing too low may undervalue your work, and pricing too high may deter potential buyers. Additionally, it is important to have a clear contractual agreement with your client to protect yourself and your artwork.











































