
Enamel pins are small badges made from metal and enamel paint. The manufacturing process involves creating a design, which is then transformed into a digital proof. A mold is then made, which is used to punch out the shape of the pin from a sheet of metal. The pin is then plated with a chosen finish, such as gold, silver, or nickel, and polished to create a smooth or textured finish. The recessed areas of the pin are then filled with liquid enamel paint, which comes in a wide variety of colors, including custom colors. The enamel paint is then baked and hardened, creating a glossy and durable finish. The final step is electroplating, where a thin layer of metal, such as brass, copper, or gold, is added to the edges of the pin.
| Characteristics | Values |
|---|---|
| Paint type | Enamel paint |
| Paint state | Liquid |
| Paint application | Poured into recessed grooves of a metal base |
| Paint colours | Wide variety of colours, including custom colours |
| Paint finish | Glossy, vibrant, multi-dimensional, smooth, matte |
| Paint add-ons | Glitter, glow-in-the-dark, translucent paint |
| Paint setting | High temperatures, baking, hardening |
| Metal base | Zinc, aluminium |
| Metal finish | Gold, silver, bronze, nickel, brass, copper, black |
| Metal texture | Raised edges, 3D |
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What You'll Learn

Enamel paint types: soft vs hard
Enamel pins are a type of lapel pin that uses enamel to create colours and images. The pins are made of metal and can be cut into various shapes and sizes. The process of making these pins involves creating a dye or a stamp made from hard metal. This dye is then used to push in all the areas where the enamel paint will be added. Enamel paint comes in a wide variety of colours and custom colours can also be created.
Soft enamel pins are the most traditional type of enamel pins. They are crafted by pouring liquid enamel paint into the recessed grooves of a die-struck metal base. Once the enamel is baked and hardened, it forms textured valleys that give soft enamel pins a glossy, multi-dimensional appearance. The vibrant finish of soft enamel pins is a standout feature. The enamel paint, once baked and hardened, retains rich and vivid colours that beautifully contrast against the raised metallic outlines. Despite their name, soft enamel pins are not "soft" to the touch. They are slightly less durable than hard enamel pins.
Hard enamel pins, on the other hand, are more labour-intensive and costly. In this process, the pins are filled with more enamel and then buffed by hand to create a smooth and glossy finish. The paint is level with the metal surface, giving it a harder feel. Hard enamel is widely considered the best type for badges due to its strength and durability. It is very hard and resistant to scratches and cracks.
The choice between soft and hard enamel ultimately depends on personal preference and the intended use of the pins. Soft enamel is ideal for intricate artwork and detailed patterns, while hard enamel is often preferred for years of service programs or corporate promotions due to its higher-quality finish and "wow" factor.
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The manufacturing process
Creating the Design
Firstly, the artwork or design for the pin is created digitally, ensuring that the colours and details are clearly indicated. This design serves as a template for the subsequent manufacturing stages.
Making the Mould
The next step is to create a mould or die of the design. This mould is typically made from specialised industrial steel using CNC manufacturing technology. The design is engraved in reverse onto the steel, which can be a time-consuming process, often requiring around 10 hours.
Stamping the Metal
Once the mould is ready, it is used to stamp the design onto a sheet of metal. The metal can be zinc, aluminium, or another chosen base metal. The design is stamped or punched into the metal, creating a 3D shape with recessed areas for the enamel paint.
Electroplating
Before the application of enamel, electroplating is done to add a layer of metal to the base. Metals such as brass, gold, silver, or nickel are commonly used for electroplating, giving the pin a desired finish and creating raised edges and a 3D texture.
Filling with Enamel
The recessed areas of the pin are then filled with liquid enamel paint. This can be done by hand or using a thin, needle-like applicator. Soft enamel pins are filled to about 99% depth, leaving the metal outlines raised above the paint's surface. Hard enamel pins are filled to 100% depth, resulting in a flush finish with the metal surfaces.
Baking and Polishing
After the enamel paint is applied, the pins are baked in an oven at 400 degrees Fahrenheit to harden the paint. This process may be repeated for each additional colour, as multiple baking steps may be required for designs with multiple colours. Following the baking process, the pins are polished to create a smooth finish and enhance the glossy appearance.
Final Assembly
The final steps involve assembling the pins by welding the post on the back using a specialised spot welder. Any additional finishes, such as resin domes, may also be added at this stage.
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Metal bases
The metal base can be crafted from various materials, including zinc, brass, copper, nickel, and gold. Each metal offers a unique aesthetic appeal, such as the warm tones of brass and copper, the vintage charm of antique gold, or the sleek sophistication of shiny gunmetal. The choice of metal influences the overall design and feel of the enamel pin.
Before the enamel paint is applied, the metal base undergoes a critical process called electroplating. This involves adding a thin layer of metal, such as brass, copper, gold, or silver, to enhance the visual appeal and create a 3D texture. Electroplating gives the pin a uniform texture and a glossy finish, providing the perfect canvas for the subsequent application of enamel paint.
The metal base plays a crucial role in the colour-filling process, which determines the type of enamel pin. Soft enamel pins are filled to about 99% depth, leaving the metal edges raised above the paint's surface, resulting in a textured finish. On the other hand, hard enamel pins are filled to 100% depth and then polished flush with the metal surfaces, creating a smooth and durable finish.
The choice between soft and hard enamel pins depends on the desired level of detail, production time, and cost. Soft enamel pins are ideal for intricate designs, offering flexibility and quicker production, while hard enamel pins excel in durability and scratch resistance, making them more suitable for corporate or jewellery-like designs.
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Finishing touches
The final steps in creating an enamel pin will vary depending on the type of pin being made. For soft enamel pins, the final step is often baking the pin to harden the enamel paint in its place. A quick polish will add a glossy finish and your pin is ready to go.
Hard enamel pins, on the other hand, require a few more steps to achieve their signature smooth finish. After the coloured enamel has been added, the pin is baked and then buffed by hand to ensure that the paint is level with the metal edges. This gives the pin a harder feel and a glossy finish, resulting in more vibrant colours and a higher-quality look.
Once the pin has been polished and baked, it is ready for electroplating. This is the process of adding a thin layer of metal—such as brass, copper, gold, silver, or nickel—over the edges of the pin. This final touch adds a glossy, smooth finish to the pin, creating a professional and polished appearance.
There are also other options for finishing touches, such as a matte finish, which gives the pins a less shiny appearance. You can also add extras to your pin, such as glitter, glow-in-the-dark, translucent paint, or epoxy.
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DIY enamel pins
Creating DIY enamel pins can be challenging as it requires a lot of materials and crafting techniques. However, the process can be simplified into a few steps. First, you need to create a design. You can sketch your design on paper and scan it to convert it to a PDF, or you can use graphic design software. It is important to avoid using complex thin lines and shading, and instead, opt for solid lines and bold colours.
Once you have your design, you need to decide on the material, size, shape, and quantity of your pins. Enamel pins are typically made from either soft enamel or hard enamel. Soft enamel pins are the most traditional type and are known for their vibrant, glossy finish. They are crafted by pouring liquid enamel paint into the recessed grooves of a die-struck metal base, which is usually made from zinc. The enamel is then baked and hardened, forming textured valleys that give the pins a multi-dimensional appearance. This process is particularly suitable for intricate artwork and detailed patterns.
On the other hand, hard enamel pins are filled to 100% depth and are known for their polished finish and durability. After the enamel is added, the pins are baked and polished so that they are flush with the metal surfaces. This gives them a harder feel and a glossy finish, resulting in more vibrant colours and a higher-quality appearance.
After deciding on the type of enamel, you need to choose the metal finish for your pins. Common options include brass, copper, nickel, gold, and silver. Each metal provides a unique contrast against the enamel colours, allowing you to create a variety of designs.
Once you have finalised your design and chosen your materials, you can find a manufacturer to produce your pins. It is important to research reputable manufacturers and be cautious of producers that claim to make pins outside of China, as they may be middlemen charging higher prices. You can send your chosen manufacturer your design file, along with specifications for material, size, shape, and quantity, and they will bring your DIY enamel pins to life!
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Frequently asked questions
Enamel paint is made from epoxy, which is a type of resin.
The process of making enamel pins typically involves creating a design, making a mould, electroplating, and then filling the mould with enamel paint. The pins are then baked to harden the paint, and polished to finish.
There are two main types of enamel pins: soft enamel and hard enamel. Soft enamel pins are the most traditional type, with a textured, multi-dimensional appearance. Hard enamel pins have a smooth, polished finish and are more durable.
Enamel paint comes in a wide variety of colours, and custom colours can also be created. Common plating options include nickel, brass, gold, silver, copper, and black.











































