Leo Martínez
The logo painted on the Gillette Stadium field, home of the New England Patriots, has been described as resembling a hatchet, an anvil, or a monkey wrench firing death rays, with lightning bolts coming off it. It is, in fact, a grey lighthouse with fireworks streaming from its top, and a bridge featured underneath.
| Characteristics | Values |
|---|---|
| Name of the Stadium | Gillette Stadium |
| Logo | A grey lighthouse with fireworks streaming from its top |
| Logo's Placement | Painted on either side of the field on the 50-yard line |
| Logo's Alternative Names | Monkey wrench firing death rays, Flying Elvis |
| Stadium Owner | Robert Kraft |
| Stadium Capacity | 64,628 |
| Year of Opening | 2002 |
| Location | Foxborough, Massachusetts, United States |
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What You'll Learn
- The Gillette Stadium logo is a grey lighthouse with fireworks
- The logo is painted on the 50-yard line on either side of the field
- The Gillette Stadium logo has replaced a video display and scoreboards
- The Gillette Stadium name came from naming rights bought by Gillette
- The Gillette Stadium logo is also known as the Flying Elvis
The Gillette Stadium logo is a grey lighthouse with fireworks
The stadium was originally known as CMGI Field, but its name changed when Gillette bought the naming rights after the "dot-com" bust. The Gillette Stadium logo features a lighthouse and a bridge, which are both iconic landmarks in Massachusetts. The lighthouse likely represents the Boston Light, which is the first lighthouse to have been built in what would become the United States. It is located on Little Brewster Island in Boston Harbor. The bridge depicted in the logo may be inspired by the many bridges that span the Charles River in Massachusetts, such as the Longfellow Bridge, which has two prominent towers.
The Gillette Stadium logo is not to be confused with the Patriots' official logo, which features "Pat Patriot", a revolutionary minuteman wearing a Patriots home jersey based on the original logo of the same name. The Patriots' logo was designed by artist Phil Bissell of The Boston Globe in the winter of 1959 after Boston was awarded a franchise of the developing American Football League.
The Gillette Stadium logo has been described as "weird"-looking by some fans, but others have said it is "not that weird" if you have seen the stadium in person. The logo is certainly distinctive and has become a familiar sight at Patriots games and other events held at the stadium.
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The logo is painted on the 50-yard line on either side of the field
The Gillette Stadium logo is painted on the 50-yard line on either side of the field. The logo features a grey lighthouse with fireworks or lightning bolts coming off it. Some have compared it to a hatchet, an anvil, or a monkey wrench firing death rays. However, the logo is meant to represent a lighthouse and a bridge. This logo can be seen league-wide on all fields as part of the NFL's "Welcome Back to Football" campaign.
Gillette Stadium is located in Foxborough, Massachusetts, and has been the home stadium of the New England Patriots since 2002. The stadium was originally known as CMGI Field, but the naming rights were bought by Gillette, and the name has been retained despite Gillette being acquired by Procter & Gamble in 2005. The stadium is also home to the New England Revolution of Major League Soccer.
The Patriots' field, which was originally natural grass, was replaced with a synthetic FieldTurf surface during the 2006 season. The team's administrative offices and practice facilities are also located within Gillette Stadium. The stadium has a seating capacity of 64,628, including 5,876 club seats and 82 luxury suites.
In addition to the logo on the 50-yard line, the Gillette Stadium field also features the traditional "Flying Elvis" logo at its center. The field is freshly painted for the Patriots' home opener, creating the perfect setting for a football game.
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The Gillette Stadium logo has replaced a video display and scoreboards
Gillette Stadium, located in Foxborough, Massachusetts, has been the home stadium of the New England Patriots since 2002. The stadium, which cost $350 million, was privately financed by Robert Kraft and houses the team's practice facilities and administrative offices.
The Gillette Stadium logo, featuring a grey lighthouse with fireworks streaming from its top, has replaced a video display and scoreboards. For the first eight years of its existence, the stadium used a video display with a smaller LED scoreboard just beneath it at each end of the field. The south side also had a large LED scoreboard. In 2010, the stadium installed two new HD Daktronics video displays to replace the previous setup. The larger screen, at 41.5 feet tall and 164 feet wide, was the second-largest video monitor in any NFL stadium at the time.
The Gillette Stadium logo is painted on either side of the field on the 50-yard line. The logo, which some have likened to an anvil or hatchet with lightning bolts, actually represents a lighthouse and bridge. This unique logo has become a distinctive feature of the stadium, although some fans have commented that it appears somewhat unusual.
In addition to the logo, the field at Gillette Stadium has undergone other changes. Notably, the natural grass surface was replaced with a synthetic FieldTurf surface during the 2006 season due to deterioration after a rainstorm. This new surface received praise from quarterback Tom Brady and his teammates, who commended its improved quality.
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The Gillette Stadium name came from naming rights bought by Gillette
Gillette Stadium, located in Foxborough, Massachusetts, is the home stadium of the New England Patriots of the National Football League (NFL). The stadium, which opened in 2002, was originally known as CMGI Field, with CMGI Investments purchasing the naming rights. However, in 2002, Gillette, a company with deep roots in Massachusetts, bought the naming rights after CMGI faced financial difficulties following the dot-com bust. The Gillette Stadium name was thus a result of Gillette acquiring these naming rights.
Gillette's long history in Massachusetts and involvement in sports marketing made the partnership a natural fit. The company emphasised its relationship with local franchises and its presence in the region, with thousands of employees in the Greater Boston area and hundreds more across New England. Gillette's philosophy for sports marketing has been to associate Gillette brands with the excellence of top sports performance. This alignment with the Patriots and their new stadium allowed Gillette to further strengthen its association with sports excellence.
The Gillette Stadium name has endured even after Gillette was acquired by Procter & Gamble in 2005. In 2010, Gillette and the Patriots extended their partnership, ensuring that the stadium would continue to bear the Gillette name through the 2031 season. This extension highlights the value both parties place on their association.
The stadium has undergone several enhancements over the years, including replacing the grass surface with a synthetic FieldTurf in 2006 and adding the Optum Field Lounge in 2015. In 2021, a $225 million renovation project was announced, which included the installation of the largest outdoor videoboard in sports. The stadium has hosted various notable events, including multiple AFC Championship games and the NCAA Men's Lacrosse Championships on several occasions.
The logo painted on the Patriots field at Gillette Stadium features a lighthouse and a bridge, reflecting the New England setting of the stadium. This logo can be seen at the North Portal Plaza, where many fans enter the stadium, adding a distinctive touch to the entrance.
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The Gillette Stadium logo is also known as the Flying Elvis
Gillette Stadium, located in Foxborough, Massachusetts, is the home stadium of the New England Patriots of the National Football League (NFL). It was opened in 2002, replacing the adjacent Foxboro Stadium. The stadium is named after Gillette, which bought the naming rights after the "dot-com" bust.
The Gillette Stadium logo, painted on the field, is also known as the "Flying Elvis". It features a grey lighthouse with fireworks or lightning bolts coming from its top. Some have described it as resembling a hatchet, an anvil, or a monkey wrench firing death rays. The logo also includes a bridge, and it is painted on either side of the field on the 50-yard line.
The "Flying Elvis" logo has been described as "weird-looking" by some fans, but others have pointed out that it makes more sense when seen in person within the context of the stadium. The logo is a prominent feature of the stadium, and it is often freshly painted before important games.
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Frequently asked questions
The logo painted on the Gillette Stadium field, home of the New England Patriots, is a grey lighthouse with fireworks coming out of its top. The logo is painted on either side of the field on the 50-yard line.
The logo represents a bridge and a lighthouse, which are both featured in the stadium's logo.
The Gillette Stadium logo, featuring a bridge and a lighthouse, is a reference to the stadium's location in Foxborough, Massachusetts, USA.
