
True Value, a well-known hardware and home improvement retailer, offers a diverse selection of paint brands to cater to various customer needs and preferences. Among the brands carried by True Value, customers can find high-quality options such as Valspar, a leading paint manufacturer known for its durability and wide range of colors. Additionally, True Value often features its own private label paint, which provides an affordable yet reliable alternative for DIY enthusiasts and professionals alike. The availability of these brands ensures that shoppers can find the perfect paint for their projects, whether it’s for interior, exterior, or specialty applications. By partnering with trusted names in the industry, True Value maintains its reputation as a go-to destination for all painting and home improvement needs.
| Characteristics | Values |
|---|---|
| Primary Paint Brand | True Value EasyCare |
| Other Brands Carried | Clark+Kensington, Valspar, Cabot, Minwax, Purdy (brushes/tools) |
| Paint Types Offered | Interior, Exterior, Primer, Stain, Specialty |
| Sheens Available | Flat, Eggshell, Satin, Semi-Gloss, Gloss |
| Paint Bases | Water-based (latex), Oil-based |
| Specialty Paints | Chalk paint, Milk paint, Deck & Fence stain, Concrete paint |
| Paint Quality | Good to premium, depending on brand and line |
| Price Range | Varies by brand and type, generally competitive with other hardware stores |
| Availability | In-store and online at True Value locations |
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What You'll Learn

Interior Paint Options
True Value carries a variety of paint brands, including its own private label, True Value EasyCare, which offers a range of interior paint options. When selecting interior paint, consider the finish, durability, and environmental impact to ensure the best results for your space.
Analytical Perspective:
True Value’s EasyCare paint line stands out for its versatility, offering finishes like flat, eggshell, satin, and semi-gloss. Flat finishes are ideal for low-traffic areas like bedrooms, as they hide imperfections well but are less washable. Satin and semi-gloss finishes, on the other hand, are more durable and suitable for high-moisture areas like kitchens and bathrooms. For example, EasyCare’s satin finish is formulated to resist mildew, making it a practical choice for humid environments. Analyzing these options reveals that the brand tailors its products to meet specific functional needs, ensuring longevity and aesthetic appeal.
Instructive Approach:
To choose the right interior paint, start by assessing the room’s purpose and traffic level. For living rooms or hallways, opt for a durable eggshell or satin finish, which can withstand occasional cleaning. In bedrooms, a flat finish provides a smooth, matte look that minimizes wall flaws. True Value’s EasyCare paint also includes primer in many of its formulas, saving time and ensuring better adhesion. Apply paint with a high-quality roller for even coverage, and use a 2-inch brush for edges and corners. Allow each coat to dry fully (typically 2–4 hours) before applying a second coat for optimal results.
Comparative Insight:
Compared to other brands available at True Value, such as Valspar or Clark+Kensington, EasyCare offers a balance of affordability and performance. While Valspar’s Signature line provides premium durability and color retention, it comes at a higher price point. Clark+Kensington’s paint is known for its low-odor formula, making it a great choice for sensitive individuals. EasyCare, however, strikes a middle ground with its mildew-resistant finishes and stain-blocking capabilities, making it a cost-effective option for most homeowners. This comparison highlights how True Value’s offerings cater to diverse preferences and budgets.
Descriptive Detail:
Imagine transforming a dull, outdated room into a vibrant, inviting space with True Value’s interior paint options. The EasyCare line boasts a wide color palette, from soft neutrals like “Whispering Wheat” to bold hues like “Deep Sea Dive.” Its low-VOC (volatile organic compound) formula ensures a healthier indoor environment, reducing odors and harmful emissions. The paint’s smooth consistency allows for easy application, whether you’re refreshing a single accent wall or revamping an entire room. The end result is a professional finish that enhances both the look and feel of your home.
Practical Tips:
For best results, prepare surfaces by cleaning walls with a mild detergent and patching any holes or cracks. Use painter’s tape to protect trim and ceilings. When painting, work in sections, starting from the top and moving downward to avoid drips. If using a darker color, apply a tinted primer to ensure full coverage with fewer coats. True Value’s staff can assist with color matching and product recommendations, ensuring you achieve the desired outcome. With the right tools and techniques, True Value’s interior paint options make it easy to bring your vision to life.
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Exterior Paint Brands
True Value, a trusted name in home improvement, offers a curated selection of exterior paint brands designed to meet diverse needs and preferences. Among these, Valspar stands out as a flagship brand, known for its durability and extensive color palette. Valspar’s exterior paints are formulated to resist fading, cracking, and peeling, making them ideal for homes in harsh climates. Their WeatherX line, for instance, provides advanced protection against UV rays and moisture, ensuring a long-lasting finish. For homeowners seeking both quality and value, Valspar at True Value is a reliable choice.
Another notable brand available at True Value is Clark+Kensington. This brand has gained popularity for its premium-quality paints at mid-range prices. Clark+Kensington’s exterior paints are praised for their smooth application and excellent coverage, reducing the need for multiple coats. Their acrylic latex formula is particularly effective in resisting mildew and stains, a critical feature for humid or rainy regions. If you’re looking for a balance between performance and affordability, this brand is worth considering.
For eco-conscious homeowners, Ecos Paint offers a sustainable alternative. True Value carries this brand, which is known for its zero-VOC (volatile organic compound) formulations, making it safe for both the environment and your family. Ecos Paint’s exterior options provide robust protection against weather elements while maintaining a low environmental footprint. However, it’s important to note that zero-VOC paints may require more frequent touch-ups compared to traditional options, so weigh the trade-offs based on your priorities.
When selecting an exterior paint brand from True Value, consider your local climate and the surface you’re painting. For example, rough wood siding may benefit from a thicker paint like Valspar’s WeatherX, while smoother stucco could perform well with Clark+Kensington’s acrylic latex. Always prep surfaces properly—clean, sand, and prime as needed—to ensure optimal adhesion and longevity. With the right brand and preparation, your exterior paint job can withstand the test of time, enhancing your home’s curb appeal for years to come.
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Specialty Paint Lines
True Value, a trusted name in home improvement, offers a diverse range of specialty paint lines designed to meet specific needs beyond traditional wall coatings. These lines cater to unique surfaces, decorative effects, and functional requirements, ensuring that every project, no matter how specialized, has a tailored solution. From high-performance coatings to artistic finishes, True Value’s specialty paint lines are curated to deliver professional results for both DIY enthusiasts and contractors.
One standout specialty line is Rust-Oleum, a brand synonymous with durability and versatility. Rust-Oleum’s offerings at True Value include paints for metal surfaces, such as their Rust-Oleum Stops Rust series, which provides superior protection against corrosion. For garage floors, the EpoxyShield line offers a high-gloss, abrasion-resistant finish that withstands heavy foot and vehicle traffic. Application is straightforward: clean the surface thoroughly, apply a thin first coat, and follow with a second coat after 24 hours for maximum adhesion and durability.
For those seeking decorative finishes, Modern Masters is another specialty brand available at True Value. Their Metallic Paint Collection transforms ordinary surfaces into stunning focal points with a shimmering, reflective finish. Ideal for accent walls, furniture, or decor, this paint can be applied with a brush, roller, or sprayer for varying effects. A pro tip: use a glaze or topcoat to enhance the metallic sheen and protect the finish. This line is perfect for homeowners looking to add a touch of luxury without the cost of high-end materials.
True Value also carries Zinsser, a brand renowned for its problem-solving paints. Their BIN Shellac-Based Primer seals odors, blocks stains, and provides a uniform base for topcoats. It’s particularly effective for smoke-damaged walls or surfaces with water stains. For exterior projects, Zinsser’s WaterTite waterproofing paint is a game-changer, preventing moisture intrusion on foundations, basements, and stucco. Apply it with a brush or roller, ensuring even coverage for optimal performance.
Lastly, Krylon specialty spray paints offer convenience and precision for small-scale projects. Their Chalky Finish line creates a matte, vintage look on furniture and decor, while the Fusion All-In-One line bonds to difficult surfaces like plastic and laminate without priming. For outdoor projects, Krylon’s Outdoor Decor line resists fading and weathering, making it ideal for patio furniture and garden accents. Shake the can for a full minute before use, and apply in thin, even coats for a smooth finish.
In summary, True Value’s specialty paint lines provide targeted solutions for every surface and style. Whether you’re tackling a functional repair or a decorative upgrade, these brands offer the quality and versatility needed to achieve professional results. By selecting the right product for your specific project, you can ensure longevity, beauty, and satisfaction in your work.
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Paint Finishes Available
True Value carries a variety of paint brands, including its own private label, True Value EasyCare, as well as premium brands like Benjamin Moore and Clark+Kensington. When selecting paint, the finish is just as crucial as the color, as it affects both appearance and durability. Paint finishes range from flat to high-gloss, each with distinct properties suited to different surfaces and environments. Understanding these finishes ensures your project not only looks great but also stands the test of time.
Flat or matte finishes are ideal for low-traffic areas like ceilings and adult bedrooms. They hide imperfections well due to their non-reflective surface but are less durable and harder to clean. For example, True Value’s EasyCare paint in a flat finish is perfect for creating a smooth, modern look in a master bedroom. However, avoid using flat finishes in kitchens or bathrooms, where moisture and frequent cleaning can cause the paint to degrade.
Eggshell and satin finishes strike a balance between durability and aesthetics, making them popular choices for high-traffic areas like living rooms and hallways. Eggshell has a subtle sheen, while satin offers a slightly glossier appearance. Both are easier to clean than flat finishes and resist stains better. Clark+Kensington’s satin finish, available at True Value, is particularly praised for its washability and rich color retention, making it a smart choice for family spaces.
For areas prone to moisture, grease, or heavy wear—such as kitchens, bathrooms, and trim—semi-gloss and high-gloss finishes are the best options. These finishes are highly durable, easy to clean, and resistant to mildew. However, they highlight surface imperfections, so proper preparation is key. True Value’s Benjamin Moore semi-gloss is often recommended for cabinetry and doors, as it provides a sleek, polished look while withstanding frequent cleaning.
When choosing a paint finish, consider both the function of the space and the condition of the surface. For instance, if your walls have minor flaws, a matte finish can help conceal them, but if you prioritize easy maintenance, opt for a satin or semi-gloss. True Value’s paint experts can guide you in selecting the right finish and brand for your specific needs, ensuring your project achieves both beauty and longevity.
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Eco-Friendly Paint Choices
True Value carries a variety of paint brands, including their own private label, True Value EasyCare. However, for those seeking eco-friendly options, the retailer also stocks brands like Benjamin Moore and Sherwin-Williams, both of which offer low-VOC (volatile organic compound) and zero-VOC paint lines. These brands align with growing consumer demand for healthier, environmentally conscious products.
Analyzing the Impact of VOCs: Traditional paints release VOCs, which contribute to indoor air pollution and can cause health issues like headaches and respiratory irritation. Eco-friendly paints, such as Benjamin Moore’s Aura or Sherwin-Williams’ Harmony, reduce or eliminate these compounds. For instance, zero-VOC paints emit fewer than 5 grams per liter, making them safer for both the environment and occupants, especially in spaces like nurseries or healthcare facilities.
Practical Tips for Choosing Eco-Friendly Paint: When selecting a paint, look for certifications like GREENGUARD Gold or MPI Green Performance Standard, which ensure low chemical emissions. Consider the finish—flat or matte paints typically have lower VOC levels than high-gloss options. Additionally, opt for water-based formulas over oil-based ones, as they generally contain fewer harmful chemicals. True Value’s staff can guide you to the right product based on your project needs.
Comparing Brands: While True Value’s EasyCare line includes some low-VOC options, brands like Ecos Paints (if available) take eco-friendliness further by using plant-based ingredients and biodegradable packaging. Sherwin-Williams’ Harmony line not only reduces VOCs but also helps improve air quality by reducing formaldehyde levels. Each brand has its strengths, so weigh factors like durability, color range, and price when making your choice.
Takeaway for Eco-Conscious Consumers: Eco-friendly paints are no longer a niche market—they’re accessible and effective. By choosing low-VOC or zero-VOC options from brands available at True Value, you contribute to healthier indoor environments and reduce environmental impact. Start small, like repainting a single room, and gradually adopt greener practices for larger projects. Your choices matter, and True Value’s offerings make it easier to make a positive difference.
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Frequently asked questions
True Value carries its own private label paint brand called True Value EasyCare Paint, which is known for its quality and affordability.
Yes, True Value also offers Benjamin Moore paints at select locations, providing customers with a premium paint option alongside their own brand.
True Value EasyCare Paint is designed to be comparable in quality to leading brands, offering durability, coverage, and a wide range of colors at a competitive price point.









































