
Benjamin Moore and Sherwin-Williams are two of the best paint brands available. While both companies offer a wide range of colours and products, their paint lines differ in terms of durability, ease of use, and price. For example, Benjamin Moore's Aura and Regal Select lines are known for their great coverage and easy touch-ups, while Sherwin-Williams' Emerald line provides excellent coverage and flow off brushes and rollers. When comparing specific products, such as BM Advance and SW Emerald Urethane, factors like durability, performance, colour matching, and application methods come into consideration. Ultimately, the choice between BM and SW paints depends on the specific needs and preferences of the user.
| Characteristics | Values |
|---|---|
| Paint quality | Sherwin-Williams Emerald Designer Edition and Benjamin Moore Aura offer great coverage and flow easily off brushes and rollers. |
| Ease of use | Benjamin Moore Aura is easier to wash off skin than Sherwin-Williams Emerald. |
| Colour matching | Both brands can match each other's colours as they share formulas. However, some colours, such as Chantilly Lace, are difficult to match. |
| Durability | Sherwin-Williams Emerald Urethane is more durable than Benjamin Moore Advance. |
| Interior/exterior | Sherwin-Williams Emerald is suitable for interior and exterior use, while Benjamin Moore Advance is for interior use only. |
| Drying time | Benjamin Moore Aura has a shorter recoat time than Benjamin Moore Advance. |
| Sheen | Sherwin-Williams Emerald Urethane has a subtle sheen when sprayed. |
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What You'll Learn

Benjamin Moore Advance vs. Sherwin Williams Emerald Urethane
When it comes to painting, the quality of the paint is more important than the brand. Benjamin Moore and Sherwin Williams are two of the best paint brands available, and both offer premium paints that will serve you well.
Benjamin Moore Advance and Sherwin Williams Emerald Urethane are both high-quality paints, but they have some differences. Benjamin Moore Advance is an interior-only product, while Sherwin Williams Emerald Urethane can be used for both interiors and exteriors. Sherwin Williams Emerald Urethane is also known for its durability and resistance to yellowing, which can occur with Benjamin Moore Advance.
Benjamin Moore Advance has a longer drying and curing time, which can slow down the painting process. It also has a tendency to yellow or change colour over time, which is not ideal for trim paint. On the other hand, Advance is easier to use when brushing, as it is thinner and can be carefully applied without running.
Sherwin Williams Emerald Urethane, meanwhile, dries faster and harder, resulting in a durable finish. It is also more chemically resistant and scratch-resistant than Benjamin Moore Advance. It is a low-maintenance paint, as it levels itself out, and it can be applied by brushing or spraying with excellent results. However, it is a very pricey product, ranging from $40 to $54 per gallon.
Both Benjamin Moore and Sherwin Williams offer excellent colour-matching technology, enabling precise matches for almost any shade. However, for certain colours like Chantilly Lace, Benjamin Moore is known to provide a more accurate match.
In summary, both Benjamin Moore Advance and Sherwin Williams Emerald Urethane are high-quality paints, but they have distinct advantages and disadvantages. For a durable, low-maintenance, and resistant finish, Sherwin Williams Emerald Urethane is the better choice. However, for a more affordable option or for precise colour matching, Benjamin Moore Advance may be preferred. Ultimately, the decision may come down to personal preference and specific project requirements.
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Aura vs. Emerald: colour and consistency
When it comes to colour and consistency, there are several factors to consider when comparing Benjamin Moore's Aura and Sherwin Williams' Emerald lines.
Firstly, in terms of colour options, both Benjamin Moore and Sherwin Williams offer a wide range of colours in their respective Aura and Emerald lines. However, it is worth noting that Sherwin Williams' Emerald line has been noted to struggle with lighter shades such as Chantilly Lace, with some sources advising against using Emerald paints for this particular colour. Benjamin Moore, on the other hand, is said to offer a more accurate match for Chantilly Lace.
Moving on to consistency, Aura and Emerald paints differ in their composition and application. Aura is known for its rich colour, achieved without the use of black pigments, allowing for thinner and smoother application without compromising coverage. The Aura line also features a unique colourant system that rivals elite coatings in the market. In comparison, Emerald paints are noted to have good coverage and flow easily off brushes and rollers. However, some users have found that Emerald paints can be gloppy and difficult to work with, requiring a skilled hand.
Another important consideration is the presence of titanium dioxide (TiO2) in the paint's composition. TiO2 is essential for covering old paint, and both Aura and Emerald lines are known to use this ingredient. However, due to a recent shortage of alloys, paint companies like Benjamin Moore have been reformulating their products, which may impact the availability and composition of their paints.
In terms of moisture resistance, Emerald paints are known for their versatility and performance in damp environments, making them an excellent choice for bathrooms and kitchens due to their mould and mildew resistance. While Aura paints are also suitable for these environments, Emerald may have a slight edge in this regard.
Lastly, both Aura and Emerald paints offer excellent durability, with Aura praised for its vibrancy and durability, making it a popular choice for interiors. Emerald paints, on the other hand, are known for their versatility and ability to retain their colour without fading, making them ideal for high-traffic areas or areas that require frequent cleaning.
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Ease of use: application and clean-up
Sherwin-Williams' Emerald line of paints is considered to be premium paint that offers incredible coverage and durability. However, it is not a DIY-friendly paint and requires skill to work with. The paint is known to flow easily off brushes and rollers, and some users have noted that it is easier to use than oil-based paints.
When it comes to application, some users have mentioned that Emerald paint can be too easy to overwork. It is also important to consider the weather conditions when applying this paint, as it can be difficult to spray in hot weather. The paint is also known to have a high viscosity, which some may find makes it easier to apply.
For best results, it is recommended to follow the manufacturer's instructions for preparation and application. This includes steps such as sanding, deglossing, and cleaning the surface before painting, as well as allowing the wood to acclimate to the environment before painting.
In terms of clean-up, one user mentioned that dried-on stains wiped off effortlessly with just water and a rag. However, another user reported that the paint could be easily scuffed, even down to the primer, after following the curing instructions provided by the manufacturer.
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Durability and performance
When it comes to durability and performance, there are several factors to consider when comparing BM paint to the SW Emerald line.
Firstly, the SW Emerald line, including the Emerald Designer Edition, is known for its excellent coverage and durability. It offers incredible coverage and a beautiful finish, but it is not a DIY-friendly paint and requires skill to work with. The Emerald Urethane Trim Enamel is a popular choice for interior trim, as it dries faster and harder, and is less likely to yellow over time compared to some BM paints. The Emerald line's durability is further enhanced by its resistance to chemicals and stains, making it a good choice for high-traffic areas.
On the other hand, BM paints, such as Aura and Regal Select, are also known for their great coverage and easy touch-ups. Aura, in particular, is praised for its rich colour and smooth finish, as well as its ability to be applied thinly without compromising coverage. However, some users have noted that Aura can be gloppy and roll poorly. BM Advance, another popular BM paint, is an interior-only product that has been a go-to choice for many professionals in the past. However, it has been reported to yellow within six months and is less durable than the SW Emerald Urethane, especially when it comes to cleaning.
While both BM and SW paints have their strengths, the SW Emerald line seems to edge out BM in terms of durability and performance. The Emerald line's superior chemical resistance, harder finish, and lower tendency to yellow make it a more durable option. Additionally, the coverage and finish of the Emerald line are highly regarded, even though it may require more skill to work with compared to some BM paints.
It is worth noting that both BM and SW paints have colour-matching capabilities, which can be advantageous for achieving specific colour palettes. However, in terms of durability and performance, the SW Emerald line appears to offer a more robust and long-lasting finish.
Ultimately, the decision between BM and SW paints depends on the specific needs and preferences of the user. Both brands offer high-quality options, but for those seeking superior durability and performance, the SW Emerald line may be the preferred choice.
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Cost and value
When it comes to the cost and value of paint, there are several factors to consider. Firstly, the brand and type of paint can impact the price. For example, Sherwin-Williams' ProClassic paint, which is a popular choice for interior trim, ranges from $40 to $90 per gallon. On the other hand, Benjamin Moore's Aura and Regal Select lines are known for their great coverage and easy touch-ups, but the price is not mentioned. It is important to note that the cost of paint may vary depending on the region and the quantity purchased.
Another factor that affects the cost of painting is the labour involved. Hiring professional painters or contractors can increase the overall expense. For instance, a virtual colour consultation for a home's exterior costs $60, while an in-home consultation can be more expensive, ranging from $50 to $95. Additionally, the preparation and priming of walls before painting can add to the total cost. As mentioned earlier, some paints may require multiple coats or touch-ups, increasing the labour and material costs.
When considering the value of paint, it is essential to look beyond the initial price. The coverage, durability, and ease of application of the paint can impact its overall value. For instance, Sherwin-Williams' Emerald line and Benjamin Moore's Aura are known for their excellent coverage and flow off the brush, making them good value for money. However, some paints may require additional coats or touch-ups, increasing the total cost of the project.
The colour accuracy and matching capabilities of the paint brand can also affect its value. While both Benjamin Moore and Sherwin-Williams are known for their advanced colour-matching technology, certain colours like Chantilly Lace can be challenging to match precisely. This can impact the overall aesthetic value of the paint job.
Lastly, the finish and durability of the paint should be considered when evaluating its value. For instance, Sherwin-Williams' Emerald Urethane Trim Enamel is known for its durability, chemical resistance, and resistance to yellowing, making it a good value for trim and doors. On the other hand, their ProClassic paint is not very stain-resistant or moisture-resistant, which may decrease its value for certain applications.
In conclusion, when considering the cost and value of paint, it is essential to look at various factors such as brand, type, labour costs, coverage, durability, colour accuracy, and finish. While the initial price of the paint may vary, the overall value depends on how well the paint performs, its ease of application, and its long-term durability.
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Frequently asked questions
BM Aura is said to be of better quality than SW Emerald, with a richer colour and thinner consistency. It is also said to be easier to wash off skin. However, some people prefer SW Emerald for its durability and performance.
SW Emerald Urethane is said to be superior to BM Advance in terms of durability, performance, and chemical resistance. It is also suitable for both interior and exterior use, while Advance is for interior use only. However, some people prefer BM Advance because it brushes out beautifully.
Sherwin Williams is generally good at colour matching, but some colours like Chantilly Lace can be difficult to match exactly.










































