
When it comes to interior paint, there are a plethora of options available on the market. The most popular and easily accessible brands in the US include Sherwin-Williams, Benjamin Moore, and Behr. While Farrow & Ball is also an excellent choice, it is known to be notoriously expensive. If you're looking for a paint that will resist mildew and mould, Sherwin Williams Emerald is a great option. For those on a budget, PPG Ultralast and PPG Prominence are stellar interior paints that offer excellent coverage and durability at a competitive price. For those looking to paint over a dark colour, Glidden Diamond is a great choice as it is competitively priced and can be tinted to more than 2,100 colours.
| Characteristics | Values |
|---|---|
| Top Brands | Benjamin Moore, Sherwin Williams, PPG, Valspar, Farrow & Ball, Glidden |
| Finish | Eggshell, Matte, Modern |
| Colour | White, Hague Blue, Elephant's Breath, Dead Salmon |
| Coverage | Benjamin Moore's Regal Select covers 450 sq. ft. per gallon |
| Durability | Sherwin Williams Emerald is mould-resistant and durable |
| Price | $30-$150 per gallon |
| Eco-friendly | Farrow & Ball use eco-friendly formulas without plasticizers |
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What You'll Learn
- Benjamin Moore: premium brand, rich consistency, and mind-blowing colour selection
- Behr: good value for money, available at Home Depot
- Sherwin-Williams: excellent coverage, durable, and built-in mildew and mould resistance
- PPG: Ultralast has better coverage than Emerald, but Emerald is more durable
- Glidden Diamond: self-priming formulation, competitively priced, and GREENGUARD certified

Benjamin Moore: premium brand, rich consistency, and mind-blowing colour selection
When it comes to top paint brands for interior paint, Benjamin Moore is a premium brand that stands out for its rich consistency and mind-blowing colour selection. With a range of high-quality finishes, superior coverage, and lasting performance, Benjamin Moore offers an extensive selection of paint products to suit various projects and budgets.
One of the brand's most notable features is its exclusive Colour Lock® Technology, found in its Aura Interior line. This technology ensures brilliant, rich, and long-lasting colours, with exceptional colour depth and resistance to wear and tear. Aura Interior paint is available in Benjamin Moore's vast collection of over 3,500 colours, as well as the exclusive Aura Color Stories®, a collection of 240 unique hues. For those seeking a more affordable option, ben Zero VOC Interior Paint offers a lower price point without compromising on quality. It boasts a smooth application, extended open time, and exceptional blending capabilities, making it perfect for DIY enthusiasts.
Benjamin Moore's Regal Select line is another standout product, known for its premium acrylic formula. This versatile paint covers surfaces efficiently, requiring fewer coats than competitors, and offers a competitive price point, quick drying time, and a durable finish. The brand also caters to specific applications with its specialty paints, such as bathroom paint that withstands humid conditions and ultra-flat ceiling paint that flawlessly hides common imperfections.
Additionally, Benjamin Moore Scuff-X is a high-performance latex paint designed for commercial spaces and high-traffic areas. Its washable and scuff-resistant formula creates a durable finish that withstands heavy use, making it ideal for mudrooms, garages, hallways, and stairwells. With its unique formula, Scuff-X delivers a glossier finish than other Benjamin Moore interior paints, enhancing the overall aesthetic of any space.
Overall, Benjamin Moore offers a premium painting experience with its rich consistency, exceptional durability, and an extensive colour selection that caters to a wide range of interior painting needs.
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Behr: good value for money, available at Home Depot
Behr is a highly-rated paint brand that offers good value for money. Its products are available at Home Depot, both in-store and online, and cover a range of price points. Behr's paints are known for their durability and ability to resist mildew and stains. They offer exceptional hide and excellent touch-up capabilities, as well as comprehensive all-climate protection.
Behr's paints are also known for their colour selection, with a wide spectrum of colours available for both interior and exterior use. Their website offers design advice and tools to help customers choose the perfect colour for their projects. Additionally, they provide colour coordination tools that allow customers to preview and match colours on-the-go.
Behr's paint and primer products offer exceptional durability and hide, with finishes that resist mildew and stains. Their BEHR DYNASTY® Exterior Paint is recommended to be applied in two coats for optimal durability. This paint also provides 10-Year Colour Fade Protection and is rain-resistant within 60 minutes of application.
For interior painting projects, Behr's MARQUEE® Interior Paint offers One Coat Coverage in over 700 colours. This paint is also available at Home Depot and provides a long-lasting finish with excellent durability and hide. Overall, Behr paints offer a great combination of quality and value, making them a popular choice for both interior and exterior painting projects.
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Sherwin-Williams: excellent coverage, durable, and built-in mildew and mould resistance
When it comes to interior paint, there are numerous factors to consider to ensure you get the best results. Sherwin-Williams offers an impressive range of paints with excellent coverage, durability, and built-in mildew and mould resistance, making it a top choice for interior painting projects.
One of Sherwin-Williams' standout products is the Duration Home® Interior Acrylic Latex Paint. This paint is specifically designed for high-traffic areas and offers superior coverage with fewer coats. Its advanced stain-blocking technology allows most stains to be easily wiped clean with water, making it ideal for busy spaces like playrooms and kitchens. Additionally, this paint contains anti-microbial agents that actively inhibit the growth of mould and mildew, ensuring a fresh and healthy environment. Duration Home® is available in a range of sheens, including flat, matte, satin, and semi-gloss, allowing you to choose the perfect finish for your space.
The Duration® Collection from Sherwin-Williams is another excellent option for interior painting. This formula is perfect for high-moisture areas like kitchens and bathrooms, as it offers excellent moisture resistance and fast dry times. Duration® provides lasting coverage and is designed to prime and paint simultaneously, making it a convenient and efficient choice. With its superior coverage and easy cleanability, you can achieve a beautiful finish without worrying about colour fade.
Sherwin-Williams also offers Moisture Resistant Technology, which is ideal for both residential and commercial spaces. This technology provides quick return-to-service times, with walls being ready in as little as two hours. The paint is durable and washable, making it perfect for areas that need to be cleaned frequently. The non-reflective finish helps to hide surface imperfections, resulting in smooth and flawless walls.
When choosing interior paint, it's essential to consider factors such as coverage, durability, and resistance to mildew and mould. Sherwin-Williams delivers on all these fronts, offering a range of products that provide excellent coverage, inhibit the growth of mould and mildew, and stand the test of time. With Sherwin-Williams, you can transform your space with confidence, knowing that your walls will look beautiful and stay protected for years to come.
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PPG: Ultralast has better coverage than Emerald, but Emerald is more durable
When it comes to interior paint, there are several brands that stand out, including Benjamin Moore, Kilz, PPG, and Sherwin-Williams. Two of the top products from these manufacturers are PPG Ultralast and Sherwin-Williams Emerald. Here's a detailed comparison of these two premium paints:
PPG Ultralast offers excellent coverage, as it can cover 350-400 square feet per gallon. In testing, this claim was proven true, giving it an edge over Sherwin-Williams Emerald, which is rated for the same coverage but falls slightly short in reality, covering closer to 300 square feet per gallon. This means that PPG Ultralast can help you go further with your paint and may be more cost-effective in terms of coverage.
However, when it comes to durability, Sherwin-Williams Emerald takes the lead. While both paints are long-lasting and can hold their colour for years, Emerald is slightly more durable and resistant to damage. It is worth noting that PPG Ultralast is still a highly durable paint, and its slight disadvantage in this area may be offset by its superior coverage.
Both paints are similarly priced, with Sherwin-Williams Emerald retailing for $75 per gallon and PPG Ultralast for $70 per gallon. The convenience of availability may also play a factor in your decision, as certain brands or products may be more widely available in specific regions. For example, in Indiana, Sherwin-Williams Emerald is more readily available.
Ultimately, both PPG Ultralast and Sherwin-Williams Emerald are excellent choices for interior paint. If you prioritize coverage and cost-effectiveness, PPG Ultralast might be the better option. On the other hand, if durability and long-lasting colour retention are your top priorities, Sherwin-Williams Emerald could be the preferred choice.
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Glidden Diamond: self-priming formulation, competitively priced, and GREENGUARD certified
When it comes to interior paint, there are numerous factors to consider, such as durability, cost, finish, and environmental impact. One brand that stands out in the market is Glidden Diamond, which offers a range of benefits that make it a popular choice for homeowners and professionals alike.
Glidden Diamond boasts a self-priming formulation, eliminating the need for a separate primer coat in most cases. This not only saves time but also reduces the overall cost of painting. Its advanced levelling property ensures a smooth application process and finish, enhancing the overall aesthetic appeal. Glidden Diamond's thicker formula provides superior durability, making it highly resistant to wear and tear. Its outstanding washability, scrubbability, and stain resistance make it ideal for high-traffic areas that require frequent cleaning.
In terms of pricing, Glidden Diamond offers a competitive cost per gallon, providing excellent value for money. While it may be slightly more expensive than some other options, the extra cost is often worth it due to its durability and long-lasting results. The paint is also available in a range of finishes, including ultra-flat, flat, eggshell, satin, and semi-gloss, allowing for a variety of aesthetic choices to suit different tastes and preferences.
One of the standout features of Glidden Diamond is its GREENGUARD certification. This certification assures consumers that the paint has low chemical emissions, making it a healthier choice for both the environment and the occupants of the painted space. This is particularly important as traditional paints often contain volatile organic compounds (VOCs), which can negatively affect health, as noted by the Environmental Protection Agency. By choosing Glidden Diamond, consumers can have peace of mind knowing that they are selecting a product that prioritises their well-being and ecological responsibility.
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Frequently asked questions
The most popular and easiest-to-find brands of indoor paints in the US are Sherwin-Williams and Benjamin Moore. Other popular brands include Behr, a Home Depot exclusive, and Farrow & Ball, which is known for its curated selection of colours and high finish.
Sherwin-Williams SuperPaint is an all-in-one paint and primer that creates a lasting finish and durable surface. It is also scrub-resistant. Another top paint is Sherwin-Williams Emerald, which has excellent coverage and is very durable. It is also mould and mildew-resistant, making it a great option for bathrooms.
Benjamin Moore Aura is a close runner-up to Sherwin-Williams Emerald. In some ways, it outperforms Emerald when it comes to durability. Benjamin Moore Regal is also considered the gold standard.
Yes, there are several other notable interior paints. PPG Ultralast has better coverage than Emerald, although it is less durable. Hi-Hide Ceramic Matte Finish has great coverage and is very durable against bumps and nicks. Glidden Diamond is competitively priced and can be tinted to more than 2,100 colours.











































