Marcus Chen
The upcoming live-action Barbie film, starring Margot Robbie as Barbie and Ryan Gosling as Ken, has reportedly caused a shortage of pink paint. The film's production designer, Sarah Greenwood, told Architectural Digest that creating the Barbie dream world involved using huge amounts of fluorescent pink paint, so much so that the world ran out of pink. However, the paint company that supplied the movie, Rosco, said that while they gave the film everything they had, there were other factors involved in the shortage, including supply chain issues and a deep freeze in Texas in 2021 that damaged materials used to create the paint.
| Characteristics | Values |
|---|---|
| Reason for shortage | The production of the Barbie movie required a lot of pink paint |
| People involved | Sarah Greenwood, Greta Gerwig, Margot Robbie, Ryan Gosling, Lauren Proud |
| Companies involved | Rosco, Warner Bros. Entertainment, Architectural Digest, CNN |
| Timing | Summer 2023, with production in 2022 |
| Factors | COVID-19 pandemic, deep freeze in Texas, global supply chain issues |
| Impact | The company was cleaned out of that specific vibrant pink paint shade |
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What You'll Learn
- The film set's design required an immense amount of pink paint
- The world ran out of pink paint, according to the production designer
- The paint company confirmed they gave the film everything they had
- COVID-19 and a deep freeze in Texas impacted the supply chain
- Director Greta Gerwig wanted the film to maintain its kid-ness
The film set's design required an immense amount of pink paint
The film set of the upcoming "Barbie" movie, starring Margot Robbie as Barbie and Ryan Gosling as Ken, required a lot of pink paint. The film's production designer, Sarah Greenwood, told Architectural Digest that the film caused an international shortage of pink paint. "The world ran out of pink," she claimed.
The film, directed by Greta Gerwig, features a life-size version of Barbie's iconic three-story Dreamhouse, her Corvette convertible, and a utopian beach town, all in bright pink. Gerwig wanted the set to have an "authentic artificiality" and to "maintain the 'kid-ness'" of the Barbie aesthetic. She told Architectural Digest that "I wanted the pinks to be very bright, and everything to be almost too much."
The film set's pink hue extended beyond the Dreamhouse to the cars, roads, and lampposts. Even the floors that the characters dance on are pink. To achieve this, the film's production team used large amounts of fluorescent pink paint from the paint company Rosco.
However, it is important to note that the shortage was likely influenced by additional factors. Lauren Proud, the vice president of global marketing for Rosco, acknowledged that there was already a shortage of paint due to the COVID-19 pandemic and a deep freeze in Texas in 2021 that damaged vital materials used to create the paint. Proud stated, "There was this shortage, and then we gave them everything we could — I don't know they can claim credit." Despite these challenges, the film's production team was able to secure enough paint to complete the set, ensuring that the "Barbie" movie's aesthetic remained true to the iconic pink world of Barbie.
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The world ran out of pink paint, according to the production designer
The upcoming live-action Barbie film, starring Margot Robbie as Barbie and Ryan Gosling as Ken, has reportedly caused a global shortage of pink paint. In an interview with Architectural Digest, the film's production designer, Sarah Greenwood, claimed: "The world ran out of pink".
The film, directed by Greta Gerwig, features a vibrant and bright colour palette, with the colour pink featuring heavily throughout. From the Barbie Dreamhouse, complete with a walk-in closet and a pink swirly slide, to the Corvette convertible and the utopian beach town, almost every aspect of the set is coloured in varying shades of pink.
In the interview, Gerwig emphasised the importance of colour in the film's aesthetic, stating that she wanted to "maintain the 'kid-ness'" of the Barbie world. She added that she wanted "the pinks to be very bright, and everything to be almost too much", reflecting the playful and imaginative nature of Barbie's universe.
However, some have disputed the claim that the film single-handedly caused a global shortage. Lauren Proud, the vice president of global marketing for the paint company Rosco, which supplied the paint for the film, acknowledged that the production used a significant amount of paint. However, she attributed the shortage to other factors, including supply chain issues and the impact of the COVID-19 pandemic, which had already reduced their paint supply.
Despite the debate, it is clear that the Barbie film's extravagant use of colour, particularly its abundance of pink, has left an impact and contributed to a notable decrease in the availability of certain shades of pink paint.
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The paint company confirmed they gave the film everything they had
The upcoming "Barbie" movie, starring Margot Robbie and Ryan Gosling, has caused a global shortage of pink paint. The film's production designer, Sarah Greenwood, told Architectural Digest that "the world ran out of pink" due to the vast quantities of paint required for the set.
In an interview with Architectural Digest, director Greta Gerwig emphasised the importance of the colour pink in the film's aesthetic: "I wanted the pinks to be very bright, and everything to be almost too much," she said, wanting to "maintain the 'kid-ness'" of the Barbie world.
The film's production used a significant amount of Rosco's fluorescent pink paint, with the paint company's vice president of marketing, Lauren Proud, confirming that they "gave [the film crew] everything [they] could". Proud noted that the global supply chain issues and the impact of the Texas deep freeze in 2021 had already reduced their paint supply. Despite these challenges, Rosco delivered all the paint they could to the film production, and the remaining supply was used to complete the vibrant Barbie sets.
The trailer for the "Barbie" movie showcases the extensive use of pink paint, from the larger-than-life Dreamhouse to the utopian beach town, all bathed in bright shades of pink. The film's commitment to an authentic artificiality and the iconic Barbie aesthetic resulted in a significant demand for pink paint, contributing to the global shortage.
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COVID-19 and a deep freeze in Texas impacted the supply chain
The COVID-19 pandemic has had a profound impact on supply chains worldwide. The highly interconnected nature of modern supply networks spanning multiple geographic regions has exposed managers to greater operational risks. The pandemic has disrupted economic activities, including manufacturing, procurement, distribution, and supplies, with far-reaching consequences for people's livelihoods. Social distancing measures, lockdowns, and travel restrictions have interrupted the flow of goods and services from manufacturers to buyers, affecting industries' resilience and forcing policymakers and business leaders to develop recovery plans.
The construction industry, for example, has faced challenges in quality assurance, workforce management, supply chain disruptions, and financial management. Cross-border construction logistics and supply chains have been particularly affected by the pandemic's impact on international movement and trade.
The deep freeze in Texas also had significant repercussions for the supply chain. The extreme cold disrupted the petrochemical industry, with companies like Lion Elastomers forced to temporarily halt operations due to the magnitude of the event overwhelming regional infrastructure. The freeze affected pipelines and power plants, causing communities to lose power, and resulting in the release of methane into the atmosphere. The impact on the oil and gas supply chain was substantial, with wells continuing to produce oil and gas despite the frozen pipes, leading to over-pressurization and further environmental consequences.
The combination of the COVID-19 pandemic and the Texas deep freeze contributed to a shortage of pink paint during the production of the "Barbie" movie in 2022. The film's production designer, Sarah Greenwood, claimed that the immense amounts of pink paint required for the set led to an international shortage. The COVID-19 pandemic was already jamming the global supply chain, and the Texas freeze had damaged vital materials used to create the paint, further reducing the supply.
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Director Greta Gerwig wanted the film to maintain its kid-ness
The upcoming "Barbie" movie, directed by Greta Gerwig, has been reported to have caused a global shortage of pink paint. The film's production designer, Sarah Greenwood, told Architectural Digest that "the world ran out of pink" due to the vast quantities of paint required for the set. The film's director, Gerwig, wanted to maintain the "kid-ness" of the Barbie aesthetic, emphasizing bright pinks and an almost-excessive quality to the film's visuals.
In an interview, Gerwig stated that maintaining the "kid-ness" was paramount to her vision. She wanted the film to capture the essence of what made Barbie so beloved by children, including herself when she was younger. This meant embracing the iconic, vibrant pinks associated with the Barbie brand.
The film's set, designed by Greenwood, features a life-size version of Barbie's famous three-story Dreamhouse, complete with a walk-in closet, a kidney-shaped pool, and a slide—all in bright pink. The cars, roads, and lampposts in the film are also pink, creating a dollhouse-like world.
The paint company that supplied the film, Rosco, confirmed that the production used a significant amount of paint. However, they also attributed the shortage to other factors, such as global supply chain issues and the impact of the COVID-19 pandemic on their paint supply. They stated that they provided the film with all the paint they could, and while it contributed to a shortage, it was not solely responsible.
Despite the challenges, the film's production managed to secure enough paint to bring Gerwig's vision to life. The result is a fantastical, almost surreal world that captures the playful and imaginative spirit of Barbie, staying true to its roots as a children's toy. The film, starring Margot Robbie as Barbie and Ryan Gosling as Ken, promises to delight audiences with its colorful and whimsical aesthetic, bringing a sense of nostalgia and wonder to viewers of all ages.
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Frequently asked questions
Yes, the production of the Barbie film in 2022 caused a shortage of pink paint.
The film required "jaw-dropping" amounts of pink paint to create the set, which included a life-size version of Barbie's three-story Dreamhouse, her Corvette convertible, and a utopian beach town, all in bright pink.
Sarah Greenwood, the production designer, said in an interview with Architectural Digest: "The world ran out of pink."
Lauren Proud, the vice president of global marketing for Rosco, the paint company that supplied the film, acknowledged that the production used a lot of paint but attributed the shortage to global supply chain issues and the impact of the COVID-19 pandemic and a deep freeze in Texas in 2021, which damaged vital materials used to create the paint.
