
Kelly-Moore Paints, founded in 1946 by William H. Kelly and William E. Moore, offers a wide range of colours for its customers. With over 1,700 colours, including vivid reds and deep blacks, the company also offers various shades of blue, one of which is Willow Blue. But is Willow Blue the darkest blue offered by Kelly-Moore Paints?
| Characteristics | Values |
|---|---|
| RGB values | 39, 55, 72 |
| HEX code | #273748 |
| LRV (Light Reflectance Value) | 3.67 |
| Hue Angle | 261.93 |
| Chroma | 12.18 |
| Primer | Depends on the type of paint, the substrate being painted and where it will be located |
| Shipping time | 1-3 business days for interior and exterior house paints; 3-5 business days for custom spray paint |
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What You'll Learn

Willow Blue's RGB values
The RGB values for Kelly Moore KMA35-5 Willow Blue are 39, 55, and 72, and the HEX code is #273748. The LRV, or Light Reflectance Value, for this colour is 3.67. This value measures the percentage of light that a colour reflects. The Hue Angle for Kelly Moore KMA35-5 Willow Blue is 261.93, and the chroma is 12.18. The Hue Angle represents the position of a colour's hue around a colour wheel, and the Chromacity represents the intensity of a hue.
MyPerfectColor offers paint matching services for Kelly Moore KMA35-5 Willow Blue. The company uses its expertise to recreate the original Kelly Moore colour by matching the original colour books and swatches. MyPerfectColor does not use Kelly Moore paint but instead employs over 100 colourants, pigments, and dyes, many of which are crafted specifically for their purposes. They can provide Kelly Moore KMA35-5 Willow Blue in paint but do not provide any crossover information. They have found that every paint company offers its own unique selection of colours, and rarely does a colour have an exact equivalent in another brand.
MyPerfectColor also offers custom spray paint matched to Kelly Moore KMA35-5 Willow Blue, which enables users to achieve a professional spray-smooth finish in any colour and sheen. The paint sticks well to most surfaces, including metal, plastics, powder-coatings, cabinets, and primed or previously painted wood. The 11oz spray will cover about 20 square feet per coat, although it is difficult to gauge spray paint need as coverage depends on how it is applied. Most orders ship within 48 hours, but the lead time for paint depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship.
Another similar paint is Ace 144-D Blue Willow, which can also be precisely matched for paint and spray paint. The LRV for this colour is 40.66, and the Hue Angle is 251.1, with a chroma of 10.13. MyPerfectColor uses an acrylic enamel coating suitable for interior or exterior use for its spray paint.
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Primer requirements
The need for a primer when using Kelly Moore KMA35-5 Willow Blue paint depends on several factors, including the type of paint being used, the substrate being painted, and the location of the painted surface.
Primers are typically recommended for exterior applications as they can improve adhesion. However, most people do not use a primer for touch-up paint applications.
If you are painting a new surface or an entire wall, a primer may not be necessary, and a colour-matched paint should work well. On the other hand, if you are touching up an old surface or only painting a part of a wall, there is a chance that the colours will differ, and using a primer may help improve the adhesion and longevity of the paint.
It is important to note that the specific primer requirements may vary depending on the substrate being painted. For example, a different primer may be needed for wood compared to metal or plastic surfaces. Referring to a Primer Selection Table can help determine the appropriate primer for your specific substrate and paint type.
Additionally, the location of the painted surface should be considered. Exterior applications may require a primer to protect against weather and environmental factors, while interior applications may not have the same requirements.
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Shipping times
MyPerfectColor offers Kelly Moore KMA35-5 Willow Blue in paint and spray paint form. All paint is custom-made to order and most orders ship within 48 hours. However, the lead time for paint orders may vary depending on the type of paint required.
Interior and exterior house paints typically ship within 1 to 3 business days, whereas custom spray paint generally takes 3-5 business days to ship. The shipping time also depends on your location and the shipping option you select.
If you require your paint urgently, you can choose Expedited Production at checkout. Most expedited orders are shipped within 24 hours on business days.
MyPerfectColor advises customers to get in touch if they have a specific deadline to ensure that they receive their paint on time.
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Hue angle and chroma
The hue angle and chroma are two important characteristics of a colour. Hue angle, or simply hue, is the angular component of the polar representation of a colour and is usually represented quantitatively by a single number. It can be understood as the position of a colour's hue around a colour wheel. For instance, in the Preucil colour circle, red is placed at 0°, green at 120°, and blue at 240°. The hue angle for Kelly Moore KMA35-5 Willow Blue is 261.93.
Chroma, on the other hand, is the radial component of the polar representation. It represents the intensity or saturation of a colour. In other words, it is a measure of the colourfulness of a stimulus relative to its brightness. The chroma for Kelly Moore KMA35-5 Willow Blue is 12.18.
The hue angle and chroma of a colour can be determined using spectrophotometers (SP) or spectroradiometers (SR). SPs are designed to measure flat surfaces, while SRs can measure the colour of curved surfaces. The distribution of shade tabs in a shade guide by value, chroma, and hue angle has been the subject of several studies, with one study focusing on the Vitapan 3D-Master shade guide.
It is important to note that the terms hue, chroma, and saturation are related but distinct. While hue refers to the position of a colour on the colour wheel, chroma refers to the intensity or saturation of a colour, and saturation refers to the colourfulness of a stimulus relative to its brightness. These three characteristics work together to describe the appearance of a colour.
In digital colour models, such as Kuler's HSV (Hue-Saturation-Value) model, saturation is not fully consistent with chroma. However, HSV is still useful for digitally specifying colours. In contrast, HVC (Hue-Chroma-Value) is more true to the visual experience of colour and is better suited for developing colour harmonies.
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Matching Willow Blue
Kelly Moore KMA35-5 Willow Blue is a paint colour that can be matched and made into a custom spray paint by MyPerfectColor. The company uses its expert capabilities to recreate the original Kelly Moore colour by matching the original Kelly Moore colour books and swatches. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. The paint sticks well to most surfaces, including metal, plastics, powder-coatings, cabinets, and primed or previously painted wood. The RGB values for Kelly Moore KMA35-5 Willow Blue are 39, 55, 72, and the HEX code is #273748. The Light Reflectance Value (LRV) for this colour is 3.67. The LRV measures the percentage of light that a colour reflects.
MyPerfectColor also offers a range of other paint types to match Kelly Moore colours, including touch-up paint, pints, and gallons. The company can provide a match for any Kelly Moore colour, and most orders ship within 48 hours. However, the lead time for paint depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. If you need your paint immediately, you can select Expedited Production during checkout, and most orders will ship within 24 hours on business days.
It is important to note that if you are touching up only a part of a wall, especially if it is old, there is a chance that the colours will differ. This is because it is difficult to match the colour of aged paint. Additionally, the actual paint colour may vary depending on the specific paint product, application method, gloss level, film variance, surface substrate, age, and light source.
Kelly-Moore Paints is a company founded in 1946 by William H. Kelly and William E. Moore. It began as a manufacturing facility and store in San Carlos, California, and now has a second facility in Hurst, Texas. The company offers over 1,700 colours, including neutrals, vivid reds, and deep blacks. While neutrals are the best-selling shades, the company also offers trendy colours, such as grays, warmer neutrals, and muted reds, greens, oranges, and blues.
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