Isabella Flores
The Super Bowl is the biggest spectacle in American sports, with the marketing and selling of the game becoming increasingly sophisticated. The Super Bowl logo is featured prominently throughout the event, including on the team uniforms, the field of play, and the NFL website. In the past, the logos were painted on the field, with the first ten Super Bowls not featuring formalized logos. However, in recent years, the logos have become more standardized, with the NFL logo painted at midfield and the Super Bowl logo at both 25-yard lines. For Super Bowl LVII, the logos for the Eagles, Chiefs, and Super Bowl LVII itself were painted on the grass at State Farm Stadium.
| Characteristics | Values |
|---|---|
| Super Bowl logo painted on the field | Yes |
| Year | 2022, 2023 |
| Teams | Cincinnati Bengals, Los Angeles Rams, Kansas City Chiefs, Philadelphia Eagles |
| Stadium | SoFi Stadium in Inglewood, CA, State Farm Stadium in Glendale, Arizona |
| Artist | Queen Tahj (Super Bowl LIX) |
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What You'll Learn
The Super Bowl logo is painted on the field
The Super Bowl is the biggest spectacle in American sports. As such, the marketing and selling of the game are detailed and sophisticated. This includes painting the Super Bowl logo on the field.
The first ten Super Bowls did not have formalised logos, and they were not featured on the field at all. However, this changed as the game evolved and the NFL realised they could monetise Super Bowl merchandise.
Nowadays, the Super Bowl logo is painted on the field at the 25-yard lines. This has been the layout for each of the last 20 Super Bowls since 2003. For example, in 2022, the Super Bowl LVI logo was painted on the field at SoFi Stadium in Inglewood, California. The following year, the Super Bowl LVII logo was painted on the field at State Farm Stadium in Glendale, Arizona.
The painting of the Super Bowl logo on the field is a significant part of the event's marketing and branding strategy. It helps to create a cohesive visual identity for the event and showcases the NFL's attention to detail in delivering a spectacular sporting experience.
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Super Bowl LVII field design
The Super Bowl LVII logo, featuring a combination of green and red, was painted on the field at the State Farm Stadium in Glendale, Arizona, the home of the Arizona Cardinals. The logo, which combines the Lombardi Trophy, Roman numerals, and the state's desert features and flag, was placed at the 25-yard lines. The NFL shield was also prominently displayed at the 50-yard line, a tradition since Super Bowl XXXVIII.
The field design for Super Bowl LVII featured the Kansas City Chiefs and the Philadelphia Eagles, with the Eagles occupying the west sideline and the Chiefs on the east. The Eagles' end zone on the south side of the stadium included the Super Bowl LVII logo and their new wordmark in white, while the Chiefs' end zone featured the same logo with a red wordmark. The sidelines and out-of-bounds areas behind the end zones were painted white and included "End Racism" and "It Takes All Of Us" stencils.
The Super Bowl LVII logo and field design continued a recent trend of the logo colours matching at least one of the teams playing. The previous year's logo for Super Bowl LVI featured orange and yellow, reflecting the colours of the Cincinnati Bengals and Los Angeles Rams. For Super Bowl LVII, the logo's green and red tones aligned with the Eagles and Chiefs, respectively.
The design and colours of the Super Bowl logos have evolved over time, incorporating host city elements, such as the venue's signature flower in Super Bowl XXI held in Pasadena, California. The Lombardi Trophy became a prominent part of the logo starting with Super Bowl XLV in 2011, initially featuring a monochromatic colour scheme. The logos have since incorporated more colours and gradients, with recent designs including purple, red, blue, and gold.
The field for Super Bowl LVII was made of natural grass, installed on a retractable tray outside the stadium, allowing for preparation and testing leading up to the game.
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Super Bowl logos have been painted on the grass
The Super Bowl is the biggest spectacle in American sports, and the marketing and selling of the game are detailed and sophisticated. The Super Bowl logos are featured prominently at the event, including on the field of play.
For the Super Bowl LVII in 2023, the logos for the Eagles, Chiefs, and Super Bowl LVII were painted on the grass at State Farm Stadium. The Kansas City Chiefs had a yellow end zone with a logo and red font for "Chiefs" on the left side of the field. The Philadelphia Eagles had a midnight green end zone with their logo and white font for "Eagles" on the "Red Zone" side of the stadium. The Chiefs were on the far sideline, and the Eagles were on the near sideline during the game. The painting was not finished ahead of the game, as the sidelines and back of the end zones still needed to be painted white.
The Super Bowl LVI logo was also painted on the field at SoFi Stadium in Inglewood, California, in 2022. The NFL has gone with the layout of painting the Super Bowl logo at both 25-yard lines for each of the last 20 Super Bowls since 2003.
The Super Bowl logos have evolved over time, with the first 10 Super Bowls not having formalized logos as there was no need for them, and the game merchandise was not a significant factor. The logos from 2011 to 2015 featured the Lombardi Trophy above all, shadowed by a silver depiction of the host stadium. In 2016, the 50th Super Bowl logo featured a large gold "50" with hints of the San Francisco skyline. The modern era of Super Bowl logos started in 2022, with locally-focused designs painted onto the Roman numerals. For the 2025 Super Bowl, the logo expresses Mardi Gras traditions and the host city's rich heritage, with floral elements painted in neon colors.
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Super Bowl LVI logo painted on the field
The Super Bowl LVI logo was indeed painted on the field, as evidenced by photos taken before the game. The logo prominently displayed the Lombardi Trophy, palm trees, and colours reflecting the Southern California sunset inside the Roman numerals. This was the first time the Super Bowl had been played in Los Angeles since 1993, so the logo aimed to bring some local flavour to the design. The colours orange and yellow also reflected the colours of the two teams playing, the Cincinnati Bengals and the Los Angeles Rams.
The Super Bowl LVI logo was unveiled on 9 February 2021, maintaining the standard design used since Super Bowl LI but with the aforementioned sunset-themed designs. The game was played on 13 February 2022 at SoFi Stadium in Inglewood, California, the home stadium of the Rams, marking the second consecutive and second overall Super Bowl with a team playing and winning in its home stadium.
The Super Bowl LVI logo was not the first time that the logo for the event had been painted on the field. In fact, the first 10 Super Bowls did not have formalised logos, and they were not featured on the field at all. However, the game has since evolved into the biggest spectacle in American sports, and the marketing and selling of the game have become far more detailed and sophisticated.
The Super Bowl LVI logo is also notable for its use of colour. While the Lombardi Trophy is traditionally painted silver, the logo for Super Bowl LVI incorporated gold, a colour that had been used previously in the Super Bowl 50 logo. The use of colour in the Super Bowl logo has become a topic of interest in recent years, with some speculating that the NFL is engaging in "subliminal messaging" by choosing colours that match at least one of the teams playing.
The design of the Super Bowl logos is expected to be simplified in the future, with sports branding expert Todd Radom predicting a move away from "gradations, gradients, and an abundance of detail".
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The Lombardi Trophy is a very recognisable asset
The Super Bowl logo has evolved since the first game in 1967, when there was no formalised logo. The game has since become the biggest spectacle in American sports, and the marketing and selling of the game have become far more detailed and sophisticated. The logo now features elements of the host city and, since Super Bowl XLV in 2011, the Lombardi Trophy.
The trophy was originally called the "World Professional Football Championship Trophy" and was first awarded to the Green Bay Packers in 1967. It was renamed after Lombardi's death in 1970 and was awarded to the Baltimore Colts during Super Bowl V in 1971. The trophy has been presented on a stage constructed on the field since Super Bowl XXX in 1996.
The Lombardi Trophy is the ultimate prize in the NFL, and its inclusion in the Super Bowl logo reinforces its status as the pinnacle of professional football. The trophy's recognisable design, featuring a football atop a vertical pedestal, makes it an ideal symbol to represent the Super Bowl. Its chrome-silver colour also provides a striking visual element to the logo.
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Frequently asked questions
Yes, the Super Bowl logo is painted on the field. For example, the Super Bowl LVII logo was painted on the field at State Farm Stadium in Glendale, Arizona.
The logos of the competing teams are also painted on the field, along with the word "Chiefs" in red font and "Eagles" in white font on their respective sides of the field.
No, the first 10 Super Bowls did not feature logos on the field at all. Logos started being incorporated on the field in the mid-70s as the marketing and selling of the game became more sophisticated.
