
Benjamin Moore Advance is a waterborne alkyd enamel that offers the application and performance of traditional oil paint. It is available in unlimited colours and is suitable for a range of surfaces, including wood, metal, vinyl veneer, drywall, plaster, and concrete. Before applying Benjamin Moore Advance paint, it is important to prime the surface. The type of primer and preparation required will depend on the substrate. For example, new metal surfaces must be thoroughly cleaned with Corotech® Oil & Grease Emulsifier (V600) to remove contaminants, while previously painted surfaces may be spot-primed as necessary. When applying the paint, it is recommended to use the softest bristle brush available or a flocked roller to knock down any small bubbles for a smooth application. It is also important to note that Benjamin Moore Advance can take a long time to dry and cure fully, so it is recommended to wait at least 5-7 days before exposing the painted surface to heavy abrasion.
| Characteristics | Values |
|---|---|
| Primer type | Alkyd primer |
| Paint type | Waterborne alkyd enamel |
| Paint finish | High-end |
| Paint colours | Unlimited |
| Application method | Spray-painted, brushed, rolled |
| Application tools | Softest bristle brush, Wooster Silver Tip, flocked roller |
| Number of coats | 1–3 |
| Dry time | Long |
| Cure time | 30 days |
| Surface preparation | Sanding, cleaning |
| Surface type | Wood, engineered wood, metal, vinyl veneer, drywall, plaster, concrete, masonry |
| Stain blocking | Yes |
| Mildew-resistant | Yes |
| Adhesion | Yes |
| VOCs | Low |
| Clean-up | Soap and water |
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What You'll Learn

Benjamin Moore Advance Primer is best for bare wood
Benjamin Moore Advance Primer is a good choice for bare wood. It is a premium quality, low VOC alkyd primer offering excellent adhesion, hide, and tannin blocking. Alkyd-based primers are ideal for bare wood because they efficiently penetrate the wood's porous surface and provide long-lasting adhesion.
When using Benjamin Moore Advance Primer on bare wood, it is important to follow the directions provided by the manufacturer. This includes applying thin coats and allowing for proper dry time between coats. It is also recommended to use the softest bristle brush available and, if using a roller, to use a flocked roller with tiny "hairs" to knock down any small bubbles that may arise for a smooth application.
One of the drawbacks of the Benjamin Moore Advance Primer is its long dry time. It takes 4 hours to recoat and about a month to fully cure. During this time, items placed on the surface may cause permanent indents due to the self-levelling properties of the primer. It is also important to note that the primer has a strong odour, which can be a problem if not properly vented, especially in occupied homes.
Despite these drawbacks, the Benjamin Moore Advance Primer has been praised for its ability to hold out stains and bond well to various substrates, making it a popular choice for painting contractors. It is recommended to use this primer along with two coats of Advance semi-gloss for the best results.
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Use a soft-bristled brush or a flocked roller to apply Advance paint
Benjamin Moore Advance® is a premium-quality, waterborne alkyd enamel that offers the application and performance of traditional oil paint. It is available in unlimited colours and can be used on a variety of surfaces, including wood, metal, plastic, drywall, plaster, and concrete.
When applying Benjamin Moore Advance paint, it is recommended to use a soft-bristled brush or a flocked roller. If using a brush, opt for one with very soft bristles, such as the Wooster Silver Tip. For rollers, use a flocked roller with tiny "hairs", which are usually yellow foam rollers with a slightly fuzzy appearance. These "hairs" help to knock down any small bubbles that may arise during application, resulting in a smooth finish.
It is important to note that Benjamin Moore Advance paint can be challenging to apply due to its alkyd formula. To achieve the best results, follow these steps:
- Prepare the surface properly: Depending on the type of surface, you may need to clean, sand, or prime it before painting. For example, new metal surfaces must be thoroughly cleaned with Corotech® Oil & Grease Emulsifier (V600) to remove contaminants, while previously painted surfaces may require light sanding and spot priming.
- Thin coats and proper dry time: Apply thin coats of paint, allowing for adequate dry time between each coat. Benjamin Moore Advance paint can take a long time to dry and cure fully, so it is important to be patient.
- Forced air circulation: During the drying period, ensure there is proper ventilation and forced air circulation to help speed up the drying process and prevent the build-up of odours.
- Light sanding between coats: For an even smoother finish, lightly sand between coats of paint. This will help create a flawless, factory-like finish.
- Final coat and curing: After applying the final coat, allow at least 30 days for the paint to fully cure and harden. During this time, avoid placing items on painted surfaces, as they may leave permanent indents due to the self-levelling properties of the paint.
By following these instructions and using the recommended tools, such as soft-bristled brushes or flocked rollers, you can achieve a durable and smooth finish with Benjamin Moore Advance paint.
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Advance paint is not self-priming
Benjamin Moore Advance paint is not self-priming. Self-priming paint is designed to eliminate the need for primer. It is thicker than average paint, with a higher concentration of solids to cover blemishes and leave a robust finish. However, self-priming paint may not be as effective as using primer separately, especially for significant colour changes.
Primer is important for preparing and sealing the surface before painting. It helps the paint adhere better and last longer, and prevents underlying stains from bleeding through and affecting the new colour. For example, if you don't prime bare wood before painting, knots and tannins in the wood can bleed through and ruin your paint job. Primer is especially important if there is a dramatic colour change from the previous coat of paint, as it adds extra coverage and colour support for the new shade.
While Benjamin Moore Advance paint is not self-priming, many Benjamin Moore paint products are self-priming (paint and primer in one). However, even if you are using a self-priming paint, it is still important to prepare the surface before painting. This includes cleaning the surface with sugar soap and lightly sanding it down to help the paint adhere.
If you are using Benjamin Moore Advance paint, it is recommended to use a primer, especially if you are painting a surface that has not been previously painted or coated, or if you are using a lighter or darker colour than the previous coat of paint. Using a separate primer can also save money, as it costs less than paint and helps achieve better coverage.
In summary, while Benjamin Moore Advance paint is not self-priming, priming is an important step in the painting process to ensure a successful and long-lasting finish.
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Use Advance primer with two coats of Advance semi-gloss paint
Benjamin Moore Advance Primer is a great option for bare wood. However, it is not a self-priming material, so you will need to prime the surface before painting. This is also true for deep colours, which will require at least three coats. If you are using Advance Primer with two coats of Advance semi-gloss paint, here is what you need to do:
First, prepare the surface. New surfaces should be fully primed, while previously painted surfaces may be spot-primed as necessary. If you are painting bare wood, use Advance Primer. For non-ferrous metals, clean the surface thoroughly with Corotech® Oil & Grease Emulsifier (V600) to remove contaminants. For vinyl veneer, remove the plastic veneer by sanding it away with an electric sander and 100-grit paper. For drywall, plaster, or concrete, use the appropriate primer and prepare the surface as needed.
Next, apply the primer. For best results, use Benjamin Moore Advance Waterborne Interior Alkyd Primer tinted to the approximate finish coat colour. Allow the primer to dry completely before applying the first coat of paint. Thin coats and proper dry time between coats are essential for a successful finish. Benjamin Moore Advance paint has a long drying and curing time, so be sure to factor this into your project timeline.
After the primer is dry, apply the first coat of Advance semi-gloss paint. Use the softest bristle brush you can find or a flocked roller to knock down any small bubbles that arise for a smooth application. Allow the first coat to dry completely. Then, apply the second coat of paint.
Finally, once the final coat is dry, lightly sand the surface and apply one more very light coat. This will ensure a durable, chip-free, and peel-free finish that will last for years. Remember that the paint will not cure to a hard, enamel-like finish for 30 days. During this time, items placed on the surface may leave permanent indents.
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Advance paint is water-based and has a strong odour
Benjamin Moore Advance is a water-based paint and primer. It is a premium quality, waterborne alkyd enamel that offers the application and performance of traditional oil paint in a waterborne formula. Its 100% alkyd formula is water-dispersible and has low VOCs.
Advance paint is suitable for a range of surfaces, including wood, engineered wood, laminate, non-ferrous metal, drywall, plaster, plastic veneer, and concrete. It is available in an unlimited range of colours.
Before applying Advance paint, surfaces should be prepared by cleaning and sanding. For example, new non-ferrous metal surfaces must be thoroughly cleaned with Corotech® Oil & Grease Emulsifier (V600) to remove contaminants. Previously painted surfaces may be spot-primed as necessary. When applying the paint, use the softest bristle brush available or a flocked roller to knock down any small bubbles that arise for a smooth application.
Advance paint has a strong odour, so it is important to ensure proper ventilation when using it. It also has a long drying and curing time. It takes at least 5-7 days to dry, and up to 30 days to cure fully and harden. During this time, items placed on the painted surface may cause permanent indents.
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Frequently asked questions
Benjamin Moore Advance Primer is best applied with thin coats, proper dry time between coats, and forced air circulation during the drying period. It is also recommended to use the softest bristle brush available and, if using a roller, to use a flocked roller with tiny "hairs" to knock down any small bubbles that arise while applying the Advance paint for a smooth application.
Benjamin Moore Advance Primer and Paint are suitable for a variety of surfaces, including wood, engineered wood, laminate, drywall, plaster, non-ferrous metals, concrete, and masonry. It is important to properly prepare each surface before applying the primer and paint, such as by cleaning, sanding, or priming.
Priming is not always necessary, especially as many Benjamin Moore paint products are self-priming. If you are working with a previously painted surface that is in good condition, you most likely do not need to prime. However, if you are working with a bare substrate that has not been previously painted or coated, priming is highly recommended.
One drawback of the Benjamin Moore Advance Primer is its strong odor, which can occupy a house if not vented properly. Additionally, some users have reported issues with the paint's flow and long dry time. It is also important to note that the paint does not cure to a hard, enamel-like finish for 30 days, so items placed on the painted surface before this time may leave permanent indents.














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