
You may have noticed that some men choose to paint one fingernail and wondered what the reason behind it is. This trend, which began in Australia, is associated with a social cause: raising awareness about violence against women and children. The campaign, known as the Polished Man project, encourages men to paint one in five nails to represent the one in five children who will be victims of sexual violence. The campaign also raises funds for organizations working to end violence against women and children.
| Characteristics | Values |
|---|---|
| Started by | Elliot Costello |
| Reason | To raise awareness about violence against women and children |
| Symbolism | 1 in 5 children face sexual violence |
| Organisations | Polished Man, Hagar International, YGAP, The Australian Childhood Foundation, The New York Center for Children, World Vision Australia |
| Funds raised | $513,000 |
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What You'll Learn

The Polished Man campaign
The campaign was inspired by YGAP CEO and Co-Founder Elliot Costello's trip to Cambodia with a group called Hagar International. During his travels, he met a little girl named Thea who left a lasting impression on him. They painted their nails together, and Elliot promised to always keep one nail painted in her memory. He realized that this simple gesture could be a catalyst for change and a way to bring attention to the issue of violence against children.
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Raising awareness about violence against women and children
Painting one fingernail is a way for men to raise awareness about violence against children and women. The campaign, called Polished Man, encourages men to paint one in five nails, representing the one in five children who will be victims of sexual violence. The campaign also raises funds for organizations working to end violence against women and children, such as YGAP.
Violence against women and children is a pervasive human rights violation with serious physical and emotional effects. It is often rooted in gender inequality, which is exacerbated by crises such as conflict, displacement, and hunger. To address this issue, it is crucial to empower women and girls through education, promote gender equality, and provide essential services for survivors, such as shelters, helplines, and counseling.
One way to raise awareness and funds is through social media campaigns, such as oranging your profile picture for the 16 Days of Activism or using the hashtag #OrangeTheWorld. These campaigns bring global attention to the issue and symbolize a brighter future free from violence.
Another way to raise awareness is by engaging men and boys in conversations about gender roles, equality, and consent. By challenging traditional gender norms and destructive notions of masculinity, we can address the root causes of gender-based violence. The IRC, for example, involves men in crisis zones in gender-based violence awareness-raising activities, promoting gender equality, and breaking down barriers for women and girls.
Additionally, supporting organizations and charities that work with local women-led organizations can help tackle the root causes of violence and gender inequality. It is also important to call on governments to bridge funding gaps, invest in prevention initiatives, and ensure essential services for survivors are maintained.
By taking action through awareness-raising, education, and advocacy, we can work towards ending violence against women and children and creating a safer, more equal future for all.
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Raising funds for organisations like YGAP
Painting one fingernail is meant to raise awareness about violence against children, specifically that one in five children faces sexual violence. The trend was started by Elliot Costello, who founded the Polished Man campaign, a nonprofit organization. The campaign also raises funds, with donations going to YGAP and other organizations working to uplift communities and support at-risk children.
To raise funds for organizations like YGAP, there are several strategies that can be employed. Here are some ideas to consider:
- Nonprofit crowdfunding: This strategy can be used to raise funds for various organizational needs, such as disaster relief, upcoming events, large projects, or equipment purchases. Choose a crowdfunding website that suits your needs, considering factors such as fees, functionality, and user reviews. Create a compelling campaign page with a title, explanation of the fundraising need, and a description of your organization.
- Peer-to-peer fundraising: This approach involves your supporters fundraising on your organization's behalf. They create individualized donation pages linked to your main donation form and reach out to their networks for donations. Peer-to-peer fundraising is often tied to events like walks or bike-a-thons and can be a great way to boost donor acquisition rates.
- Text-to-give campaigns: Text-to-give campaigns are useful for emergency fundraising initiatives, political campaigns, church fundraising, or celebrating significant milestones. Keep your message simple, short, and on-brand.
- Unique events: Host an event that aligns with your organization's personality and donors' interests. Make it memorable and fun! You can include activities like raffles, silent auctions, bake sales, and more. Utilize event ticketing solutions to automate management and create an event page to promote the event to potential attendees.
- Online donation forms: Optimize your website and create an appealing online donation page to make it easy for donors to contribute. Embed custom donation forms that match your nonprofit's style and directly transfer funds to your organization's bank account. This allows you to raise money from anywhere in the world, as long as your website is accessible to donors.
- Marketing and promotion: Spread the word about your fundraising efforts through various channels. Post flyers on community billboards, share information on social media, send emails to supporters, and leverage free ad space on platforms like Google. Create well-designed promotional materials with eye-catching graphics to attract attention.
Remember, fundraising is a critical activity for charitable nonprofits, and it provides a lifeline to continue their work and positively impact society. By choosing the right strategies and investing time and effort, you can effectively raise funds for organizations like YGAP and make a meaningful difference.
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Challenging violent behaviour and language
Painting one fingernail is meant to raise awareness about violence against women and children. The campaign, Polished Man, encourages men to become a #PolishedMan by painting one fingernail for a week. That single nail on a hand of five nails represents the 1 in 5 children who will be victims of sexual violence at some point in their lives. The campaign also raises funds to support educational programs and resources for child survivors of abuse.
The trend, for men only, began in Australia by a man named Elliot Costello, who met a little girl named Thea while travelling with a group called Hagar International in Cambodia. Elliot and Thea painted their nails together, and he promised to always keep one nail painted in her memory. He realized that this trend could be a huge catalyst for good and decided to give the one painted fingernail a bigger meaning.
The Polished Man campaign promotes donations to YGAP, another campaign meant to uplift communities. The funds are also apportioned to groups like Hagar International, The Australian Childhood Foundation, The New York Center for Children, and World Vision Australia, to help with future projects for at-risk children. As of 2016, more than 61,000 people have raised money on the Polished Man platform, generating over $513,000 in donations.
The campaign challenges violent behaviour and language, both locally and globally. Elliot found that men need to be the voice of change for this abuse on innocent children to end, as 96% of this type of violence on children worldwide is perpetrated by males. The hope is that seeing a bright nail on a guy will remind people that there are hundreds of thousands of children being abused each day and suffering the consequences for a lifetime.
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The movement's founder, Elliot Costello
In 2015, Costello founded the Polished Man campaign, which encourages men to paint one fingernail to represent the one in five children who experience physical and
The Polished Man campaign has raised awareness and funds to end violence against women and children. It has promoted donations to YGAP and other campaigns, such as The Australian Childhood Foundation and World Vision Australia. In 2016, the campaign raised over $513,000 in donations. Costello believes that men need to be the voice of change to end abuse against innocent children, as 96% of this type of violence against children is perpetrated by males.
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Frequently asked questions
Painting one fingernail is meant to raise awareness about violence against women and children. The campaign is called Polished Man.
The trend was started by a man named Elliot Costello, who travelled to Cambodia with a group called Hagar International. He met a young girl named Thea and they painted their nails together. He promised to always keep one nail painted in her memory.
The single painted nail on a hand of five nails represents the 1 in 5 children who will be victims of sexual violence.
The campaign aims to raise awareness and funds to end violence against women and children. The campaign often promotes donations to YGAP, another campaign meant to uplift communities.











































