
Sherwin-Williams offers a range of products to help combat rust and restore surfaces. The company's Direct to Metal (DTM) paint, for instance, is designed to be applied directly to metal surfaces without the need for a primer, although some users report better results when using a primer. For extensive rust, an oil-based rust conversion metal primer is recommended, followed by a coat of paint. Sherwin-Williams' PRO INDUSTRIAL Rust Preventive Paint is another product designed to inhibit rust and protect surfaces.
| Characteristics | Values |
|---|---|
| Paint Type | Oil-based industrial paint |
| Paint Name | PRO INDUSTRIAL Rust Preventive Paint |
| Paint Colour | Bronwyn Rust |
| RGB Values | 194, 119, 90 |
| HEX Code | #C2775A |
| LRV | 25.40 |
| Primer | Not needed |
| Surface | Metal |
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What You'll Learn

Sherwin-Williams' Direct to Metal paint
Sherwin-Williams offers a range of Direct to Metal (DTM) paints and coatings that can be used for different applications.
Their Pro Industrial DTM Acrylic coating is designed for light to moderate industrial use and can be applied to both interior and exterior surfaces. This product can be used directly over prepared substrates and is available in a range of colours and sheens.
Sherwin-Williams also offers a DTM Alkyd Enamel coating, which is a single-component, rust-inhibitive alkyd paint. This product is ideal for use on metal surfaces that are prone to rusting. It helps to prevent rust and provides a durable, protective coating.
In addition to their DTM coatings, Sherwin-Williams offers a PRO Industrial Rust Preventive Paint. This paint is designed to inhibit rust and is suitable for use on a variety of metal surfaces. It can be used to protect against rust and corrosion and is available in a range of colours and finishes.
When painting over rust, it is important to properly prepare the surface. This may include sanding, priming, and using a rust-preventative primer or finish. A knowledgeable paint supplier or professional painting company can provide guidance on the correct products and preparation methods for your specific project.
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Using a primer
Sherwin-Williams offers a range of rust-inhibiting and rust-preventative primers that can be used to treat rusted surfaces before painting.
Priming is an essential step in treating rusted surfaces before painting. It helps to inhibit rust and prepare the surface for the application of paint. Sherwin-Williams offers a range of primers that can be used for this purpose, including the Uniflex Rust Inhibitive Metal Primer and the Rust Preventive Primer.
When dealing with rusted surfaces, it is important to select a primer that is specifically designed to inhibit rust and prevent future corrosion. The Uniflex Rust Inhibitive Metal Primer from Sherwin-Williams is one such option. This primer is designed to be used on metal surfaces and can be applied directly to rusted areas. It helps to create a protective barrier that inhibits the spread of rust and prepares the surface for painting.
The Rust Preventive Primer offered by Sherwin-Williams is another option that can be used to treat rusted surfaces. This primer is designed to be used as a base coat before applying paint. It helps to prevent future rust and corrosion, ensuring the longevity of the painted surface.
When using a primer to treat rust, it is important to follow the manufacturer's instructions for proper application. This includes ensuring that the surface is properly prepared and cleaned before applying the primer. Depending on the severity of the rust, it may be necessary to sand or scrape away loose rust and paint before applying the primer.
After the primer has been applied, it is important to allow adequate drying time before proceeding with the painting process. The drying time can vary depending on the primer used, the temperature, and the humidity levels. Once the primer is dry, you can then proceed with painting the surface using a suitable paint designed for metal surfaces.
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Prepping the surface
Remove Loose Rust and Debris
Start by removing any loose rust and debris from the surface. You can use a wire brush, sandpaper, or a power brush to scrub away the rust and loose paint until you reach a relatively smooth surface. For larger projects or heavily rusted surfaces, consider using a sandblaster to efficiently remove rust and create a uniform finish.
Clean and Degrease
Once the surface is free of loose rust, it's important to clean and degrease it. Use a suitable solvent or degreaser to wipe down the surface, ensuring it is free of any oils, grease, dirt, or contaminants. This step is crucial, as it ensures the primer and paint will properly adhere to the surface.
Prime the Surface
Before painting, it's essential to apply a suitable primer. For metal surfaces, choose a rust-inhibiting primer or a rust-preventative metal primer. If you're working with extensive rust, an oil-based rust conversion metal primer is ideal. DTM (Direct to Metal) primers are also an option, as they are designed to encapsulate rust and prevent its spread.
Sand Lightly and Wipe
After applying the primer, lightly sand the surface once it's dry. Use fine-grit sandpaper to smooth out any imperfections and create a uniform finish. Then, wipe down the surface with a tack cloth or a damp cloth to remove any sanding dust.
Apply a Second Coat of Primer (if needed)
Depending on the severity of the rust and the desired level of protection, consider applying a second coat of primer. This is especially important for surfaces that will be exposed to the elements or require maximum corrosion resistance.
Remember, proper surface preparation is key to achieving a durable and long-lasting paint job over rust. Taking the time to complete these steps will ensure the paint adheres well and the final finish is smooth and professional.
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Using oil-based paint
When painting over rust, it is generally advised to avoid using latex (water-based) paint as it may cause further rusting and bleed through the paint, staining it. Instead, you can use an oil-based paint, but the process requires careful preparation and priming.
Before applying oil-based paint, it is crucial to prepare the surface properly. Start by pressure washing the rusty area to remove any loose rust and debris. You can use a wire brush or sandblasting to knock off the worst of the rust scales and create a rough surface for better paint adhesion. If the rust is extensive, it is recommended to use a rust converter before priming.
For surfaces with extensive rust, it is essential to use a primer specifically designed to treat rust. An oil-based rust conversion metal primer, such as those offered by Sherwin-Williams or Rustoleum, can be applied directly to the rusty surface. This type of primer will react with the rust, converting it into a dark, protective layer that prevents further rusting and provides a suitable base for painting.
However, if the rust is light or the surface is bare metal, you can use a rust-preventative metal primer. These primers create a barrier that inhibits rust formation and promotes adhesion for the subsequent paint layer. After applying the primer, you can proceed with the oil-based paint of your choice.
When using oil-based paint, it is important to follow the manufacturer's instructions and safety guidelines. This type of paint typically has longer drying times and requires adequate ventilation during application. Additionally, consider using a paint sprayer or a high-quality brush designed for use with oil-based paints to achieve the best results.
By following these steps and allowing adequate curing time for the paint, you can effectively use oil-based paint on top of rust, creating a durable and aesthetically pleasing finish.
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Sherwin-Williams PRO+
PRO+ also offers support from a team of paint experts who can provide product recommendations, jobsite support, and access to customized product and colour marketing materials. The program provides 24/7 access to a range of tools and services, including free delivery, homeowner colour consultations, and the ability to reorder go-to products. Users can also access and manage their purchase history and invoices, as well as create custom marketing materials.
Additionally, PRO+ offers training resources, including in-person and on-demand training sessions to help users enhance their careers. The program also provides money-saving offers, product news, tips, and advice.
Sherwin-Williams also offers PRO INDUSTRIAL Rust Preventive Paint, which can be used to prevent rust. This product is designed to encapsulate rust and prevent it from spreading. It is recommended to consult a knowledgeable paint supplier or professional painting company to ensure the correct product is used for the specific project.
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Frequently asked questions
For extensive rust, prime with an oil-based rust conversion metal primer from a brand like Sherwin-Williams or Rustoleum. If painting over lightly rusted or bare metal, prime with a rust-preventative metal primer.
While a customer representative from Sherwin-Williams has stated that primer is not needed for their Direct-to-Metal paint, some users have found that it doesn't hold up well without primer.
For outdoor surfaces, it is recommended to sandblast the rusty areas, then use an epoxy primer and Imron topcoats. For indoor surfaces, you can use any paint for mostly colour.











































